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AdWords’ Display Planner Updated

Today the Inside Google AdWords blog posted about an update to their Display Planner. The post tells us:

For some time now we’ve been working to unify all our helpful AdWords display tools in one easy and streamlined location. Today we’re taking another big step in that direction by integrating three of our classic tools — The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner — into the new Google Display Planner. As we mentioned in an earlier blog post, Display Planner is our new unified research and planning tool, bringing you targeting ideas and estimates that can help you build better display campaigns.

Here is a video to help familiarize yourself with the tool.

Some more data that might help you.

For more information on transitioning to Display Planner please check out the Guide to Display Planner for AdPlanner users and make sure to sign up here for our Display Planner Webinar on September 18th, 2013 1pm EST!

Event: Accelerate Your Analytics Knowledge

Acclererate LogoOne thing we are going to be doing a bit more moving forward is helping our readers become aware of some of the great events that can be found most months of the year that will help advance your knowledge of a rapidly growing space.

The latest one to catch our eye was actually being ‘promoted’ in the Google Analytics blog. Hey, if you want to give your conference a little boost, getting Google to pimp it is pretty strong. The conference is called Accelerate and it will be in Columbus, OH September 26, 2013. Here’s some more from the blog post

Big Data and Marketing: A Confused Relationship?

big dataThis post comes from our Analytics Channel Sponsor iJento whose mission is to help marketers turn fragmented data into unified, actionable customer intelligence that accelerates their business.

Clearly Big Data is one of 2013’s biggest topics.

It’s all we hear about at every conference. It’s all vendors seem to want to talk about. I was at a marketing conference a few weeks ago and there were so many Big Data references that presenters actually started to apologize for overusing the term.

Despite the rampant overuse, some marketers are still confused.

If you asked 20 marketers the question, “What is Big Data,” you’d probably get 20 different answers. Its enough to make us want to bury our heads in the sand, and dismiss Big Data as just the latest buzzword.

Google Databoard for Research Insights

Google Databoard.Jon ParksAs marketers, we live in a constant deluge of information. Data, reports, charts, studies and more. And while all of this data is intended to help us have a better understanding of the markets we serve or the topics we focus on, in reality, it is easy to get bogged down. The result: we’re awash in data. Enter the Google Databoard for Research Insights released to the public on Tuesday.

How Google Databoard Aims to Help Us Better Understand Data

The team at Think With Google created the Google Databoard for Research Insights tool to make it easier for us to understand what the research, data and reports (all from Google data) are trying to tell us. They do this by breaking it out into bite-sized chunks and turn it into graphics. (I’m resisting the urge to say they are dumbing down the data, but I’ll leave it up to you to draw your own conclusion.)

FTC Commissioner To Push “Reclaim Your Name” Privacy Initiative

computer-security3The never ending battle for possession of consumer data looks to be taking a significant swing in the direction of the consumers themselves if Julie Brill, an FTC commissioner gets her way.

Network World reports

U.S. consumers should be able to reclaim control of their personal data from data brokers, websites and other companies, a member of the U.S. Federal Trade Commission said Wednesday.

Commissioner Julie Brill, a long-time privacy advocate, will push for an initiative called Reclaim Your Name that would give consumers knowledge and technology tools to reassert control over personal data held by companies, she said. Consumers should be “the ones to decide how much to share, with whom and for what purpose,” Brill said during the Computers, Freedom & Privacy Conference in Washington, D.C.

AdSense Scorecard: Good for You and Google, Too

adsense 10AdSense is celebrating its tenth anniversary with lots of free tips, training classes and even a dashboard upgrade. Google says they want to take care of the “heavy lifting” so you can concentrate on great content. And that’s not just PR speak.

Google keeps tweaking their search engine to weed out spammy sites and reward those that are genuinely informative or entertaining. The days when you could make thousands on a two-page niche site are rapidly fading but there’s still plenty of money to be made on the web. You just have to be a little more strategic.

If you need a refresher, check out AdSense 10 Tips for 10 Years - a brief slideshow that’s great for beginners. If you have the time, sign up for the free AdSense 10 Challenge. This is a 10 week course on Google+ that will teach you how to make the most of your websites.

Facebook Attempts to Make Page Insights More Useful

facebook insightsClick on the Insights tab on your Facebook Page and you’ll find a wealth of information. There are graphs and grids, percentages and mini bullhorns. So much data! And yet, every time I try to interpret the data, I come away more confused than ever.

I’m a smart girl. I read. I ask questions. And still, Facebook Insights leave me more perplexed than not. I’m being straight with you, so hear me out.

Part of the problem lies the contradictions: I have less “Fans” but more “Friends of Fans.” I have two posts with the same Reach, same Engaged Users but one has a virality score of 1.91%, the other is zero. How is that possible?