As the worlds of IT and marketing come crashing together, it is likely that compliance and certifications normally reserved for infrastructure solutions are going to become mission critical to marketers as well.
A perfect example is anyone gathering data in healthcare. It’s not just about protecting data anymore. Instead HIPAA HITECH compliance may be required. It’s a different world.
That’s why the news that Google Analytics has earned ISO 27001 certification may seem dry by Internet marketing standards it doesn’t make it any less important.
The Google Analytics blog tells us
With infrastructure and services that include robust data protections for all customers, enterprises like Google are able to invest in security measures that might be challenging for businesses to attain on their own.