Coming off the success of another Super Bowl where Twitter was an increasingly important part of the experience of the game from the play to the ads, Twitter announces that it’s relationship with TV is getting deeper.
The microblogging site (Ok, does anyone actually call Twitter that anymore? Could use a little help here) has purchased Bluefin Labs which is a social TV analytics platform. From their blog post we get
Today we’re happy to announce that we have acquired Bluefin Labs, a leading social TV analytics company that provides data products to brand advertisers, agencies, and TV networks. We believe that Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.