This post is presented by Marketing Pilgrim’s Analytics Channel Sponsor WebTrends. It was written by Stephen Eide, Training + Development Specialist at Webtrends.
If you’re like most digital marketers, you track a set of website metrics—measurements such as site visits, time on site, referring sites and the all-important purchases, conversions or downloads. While tracking and reporting on these metrics is fairly straightforward, do you know how to use them to make improvements?
While it can be challenging to move from reporting on results to driving action, it’s a critical transition. It can help transform your organization and put you on the path to marketing glory.
Here are four steps to get you started: