The success of a blog is generally measured in terms of incoming traffic. Social media is all about outward traffic – how many people reTweeted your Twitter post or shared your post on Facebook. Tumblr is unique in that it combines these two elements – you want people to visit your Tumblr blog on a daily basis, but you also want them to share what they find there via a reblog button.
Reblogging is such an integral part of Tumblr, they’ve partnered with Union Metrics to provide custom analytics for blogs on their system.
Union Metrics for Tumblr reporting includes:
- Post and note volume to show overall engagement levels and trends over time
- Top contributors and curators to help identify key influencers