The heated battle between Google and Facebook is more than whether Google+ can challenge Facebook in social or whether Facebook will trump Google in search somehow. Not to be mislead, these are two of the biggest fronts that these companies take hacks at each other each day for sure.
But while these products and services are being honed there is something happening between these two that could ultimately make the difference as to just how much advertisers are willing to spend with each media outlet. That something is analytics and measurement. Even little ol’ Aol recognizes this potential difference maker so it must be a big deal :-).
Both companies have announced their latest efforts to help companies understand just what they are getting from each dollar spent. In the end, the one that gives the best insight could very well be the one that wins this thing.
Google’s latest initiative is called Brand Activate. Here’s a video explaining what is taking place