Everyone knows you need analytics on your website and some people actually pay attention and act on the data they acquire. But digital design agency Extractable says you might be putting all your eggs in the wrong data basket.
Right now, off the top of your head, what would you say is the most common data point for measuring success?
If you said traffic, give yourself a gold star. 66% of the companies Extractable surveyed said they use use traffic numbers as a measure of success. 46% said they use time spent on site but neither one of these is a true indicator of customer satisfaction and neither speaks to conversions.