LinkedIn surveyed 2,700 members and asked them questions about content consumption. What they discovered is that on average, their members spend 1 full workday (or more accurately, 8 hours over the course of a week) consuming professionally relevant content.
As a percentage of all the content they consume, 41% is work-related, 30% is news and only 29% is entertainment based. What’s even more interesting is that 65% said they were consuming more professional content than ever before.
If you’re in the business-to-business business, are you posting content on LinkedIn? I think it’s one of the most underused social networking platforms so you might be missing out.
If you haven’t tried it yet, here are a few points to think about: