We know that people use their smartphones and tablets to research products, read reviews and compare prices. They also use them to get directions to a local store, access coupons and deals and even share those deals with others through social media.
Well guess what – businesses are people, too.
Usablenet says that mobile is a driving force in the B2B world and they made an entire infographic to prove it.
It starts with research. 52% of B2B customers use their smartphones to research products for their business. What kinds of information are these people looking for? They want to compare prices. They want to see features and they want to read reviews. Have you ever researched your own product on a smartphone? You might be unpleasantly surprised by the results. How does your site lay out? What kinds of reviews are out there? Good, bad, none? None is just as bad as bad. If that’s the case, do something about it.