We are seeing more and more reports coming out about the involvement of B2B marketers in social media. That’s a very good sign and something that is necessary on many levels for marketing success in the future. Of course, with anything that is just getting traction in a particular space there are some hiccups.
eMarketer reports on a survey produced by the management consulting firm Accenture. The report is dated November 3 but the data comes from May of this year. First is a look at how B2B marketing executives see their level of engagement in social media.
Now one would expect marketing executives to say that they are involved in social media because that’s what all the cool kids are doing and there are now more and more rumblings from the C-suite in the vein of “Are we using The Twitter?”