Marketing Pilgrim's "Blogging" Channel

Sponsor Marketing Pilgrim's Blogging Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

R.I.P. Technorati top bloggers index

TechnoratiBack in the old days of blogging, I used to have to publish a post uphill–both ways–and there was a web site called Technorati that was the be all and end all of blogging.

Back in the mid-2000s Marketing Pilgrim was full of news and announcements from Technorati. If we weren’t breaking down their State of the Blogosphere, we were trying to crack the popular Top 100 list.

Unfortunately, since David Sifry left Technorati, there’s not been much to report on. Until today.

It is with fond memories, that I share news that Technorati’s top bloggers list is no more. A moment of silence, please.

<insert silence here>

According to B2C:

On May 29th, 2014, Technorati removed millions of pages from the web, deleting their entire blog directory and all associated information.

Multi-channel marketing leads to increased engagement for SMBs

main street - ericortner - rgbstckThere are more than 28 million small businesses in the US. They provide 55% of all jobs and 54% of US sales. Unfortunately, the failure rate in the first two years is between 50 and 70%. Some sources say it’s even higher. You have a better chance of watching your business fail than your marriage and the fact that that fact is scary says a lot about the world, doesn’t it?

Glass half full time – a record number of entrepreneurs are getting rich off their small business idea and that’s incentive enough to keep millions of people in the game.

A new survey from Constant Contact shows that the majority of small business owners are cautiously optimistic about not only their chances of survival, but of their growth potential.

Facebook Newswire uses Twitter to keep journalists informed

FB Newswire TwitterPart of my job is to search the internet for news stories so I can keep my readers informed about what’s happening in the world. I can’t read scan every site every day, so I – like most journalists, depend on curators to help me sort out the important topics from the meh topics.

Imagine my surprise when I heard that Facebook was launching a Newswire service, “a resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce.”

Imagine my surprise when I learned that you can access Facebook Newswire on Twitter! Isn’t that like the President of McDonalds eating lunch at Burger King?

I wonder if they have a Google+ page, too. . . .

Trending topics? Google will now deliver them right to your inbox

It’s important for marketers to keep up on trends because trends can help you catch the consumer’s eye. Hey, there’s a reason why every brand from Oreo to NASA Tweets on Super Bowl Sunday. We’re a nation of collective thinking. Did you see the Game of Thrones premiere? Can you believe the latest social media faux pas? And how about that final goal in last night’s hockey game?

Want to know what people are talking about? Check Google Trends. This webpage is a constantly updating list of the hottest searches sliced and diced into bite-sized pieces.

Google Trends

Don’t have time to constantly check for new updates? Google has a tool for you! It’s the hot, spanking, new Google Trends subscribe button. Use it to get email updates on any search term, Hot Search list by country or the US Monthly Top Chart.

Getty Images for Free? Getty Embed Makes it So

Getty EmbedEvery new blogger has the same question, “where can I find decent legal images for my blog?” They want to play by the rules but it’s tough, especially if you’re covering fashion, celebrities or breaking news. It was tricky enough when all you needed was one pic per post but these days images are taking over for text and that makes the problem even more pressing.

On the other side, we have Getty Images, one of the premiere sources for trending photos. It’s the archive everyone from ETOnline to the LA Times turns to for celebrity coverage but for the average small biz blogger, the per photo cost is way out of reach. So instead of paying. . .what do they do? Many bloggers use the images anyway and hope they won’t be asked to take them down. Getty could fight. . instead, they decided to switch.

LinkedIn Opens Site to Long-Form Publishing: a.k.a Blogging

nIMK48mLinkedIn would like you to know that starting today, 25,000 members now have the ability to post long-form content. In other words, you can now blog on LinkedIn.

Honestly, I didn’t know you couldn’t blog on the site, but then again, I never gave it much thought. Though people have been known to leave extensive “status updates” on both LinkedIn and Facebook, they weren’t really built to handle a lot of text. And definitely not text with photos and charts – a.k.a. a typical blog post.

This new content system is designed to go along with LinkedIn’s Influencer program which already includes long-form content from Richard Branson, Martha Stewart and Bill Gates. They’re also adding new Influencers to the list including Nissan CEO Carlos Ghosn, CEO of AOL Brand Group Susan Lyne, and Financial Expert and CNBC host Suze Orman.

Google Managers Could Face Life Imprisonment for Defamation…

Freedom of Speech…in India.

…for the words of a Blogspot.com customer.

Whaaat?

No, seriously. The WSJ is reporting on a case now before the Indian Supreme Court that will effectively decide if Google (and others) can be held “liable for criminal activities on its network.”

The case against Google was brought by Visaka, which makes corrugated cement and asbestos fiber sheets, after an anti-asbestos blog hosted by Blogspot contained allegations Visaka was being protected because it was backed by leaders of the ruling Congress party. Visaka said it had no connection to the party and filed a case charging Google India with criminal conspiracy, defamation and publishing content that is defamatory.