Marketing Pilgrim's "Blogging" Channel

Sponsor Marketing Pilgrim's Blogging Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Trending topics? Google will now deliver them right to your inbox

It’s important for marketers to keep up on trends because trends can help you catch the consumer’s eye. Hey, there’s a reason why every brand from Oreo to NASA Tweets on Super Bowl Sunday. We’re a nation of collective thinking. Did you see the Game of Thrones premiere? Can you believe the latest social media faux pas? And how about that final goal in last night’s hockey game?

Want to know what people are talking about? Check Google Trends. This webpage is a constantly updating list of the hottest searches sliced and diced into bite-sized pieces.

Google Trends

Don’t have time to constantly check for new updates? Google has a tool for you! It’s the hot, spanking, new Google Trends subscribe button. Use it to get email updates on any search term, Hot Search list by country or the US Monthly Top Chart.

Getty Images for Free? Getty Embed Makes it So

Getty EmbedEvery new blogger has the same question, “where can I find decent legal images for my blog?” They want to play by the rules but it’s tough, especially if you’re covering fashion, celebrities or breaking news. It was tricky enough when all you needed was one pic per post but these days images are taking over for text and that makes the problem even more pressing.

On the other side, we have Getty Images, one of the premiere sources for trending photos. It’s the archive everyone from ETOnline to the LA Times turns to for celebrity coverage but for the average small biz blogger, the per photo cost is way out of reach. So instead of paying. . .what do they do? Many bloggers use the images anyway and hope they won’t be asked to take them down. Getty could fight. . instead, they decided to switch.

LinkedIn Opens Site to Long-Form Publishing: a.k.a Blogging

nIMK48mLinkedIn would like you to know that starting today, 25,000 members now have the ability to post long-form content. In other words, you can now blog on LinkedIn.

Honestly, I didn’t know you couldn’t blog on the site, but then again, I never gave it much thought. Though people have been known to leave extensive “status updates” on both LinkedIn and Facebook, they weren’t really built to handle a lot of text. And definitely not text with photos and charts – a.k.a. a typical blog post.

This new content system is designed to go along with LinkedIn’s Influencer program which already includes long-form content from Richard Branson, Martha Stewart and Bill Gates. They’re also adding new Influencers to the list including Nissan CEO Carlos Ghosn, CEO of AOL Brand Group Susan Lyne, and Financial Expert and CNBC host Suze Orman.

Google Managers Could Face Life Imprisonment for Defamation…

Freedom of Speech…in India.

…for the words of a Blogspot.com customer.

Whaaat?

No, seriously. The WSJ is reporting on a case now before the Indian Supreme Court that will effectively decide if Google (and others) can be held “liable for criminal activities on its network.”

The case against Google was brought by Visaka, which makes corrugated cement and asbestos fiber sheets, after an anti-asbestos blog hosted by Blogspot contained allegations Visaka was being protected because it was backed by leaders of the ruling Congress party. Visaka said it had no connection to the party and filed a case charging Google India with criminal conspiracy, defamation and publishing content that is defamatory.

Matt Cutts to the Chase on Guest Blogging

I wouldn’t be bold enough to add to Matt’s words.

Anybody want to guest blog?!?!

Tumblr Adds Mobile Ad Product

FINAL_DevilsDue_TrendingBlogs_Mock_hi_270x524Brands will now be able to buy their way into the view of mobile users who are looking for the latest in trending blogs on Yahoo’s Tumblr.

cnet reports

Monday, the Yahoo-owned blogging platform soft launched a new ad unit called “Sponsored Trending Blogs” that pushes advertisers’ Tumblr blogs in front of people checking out the Explore tab in the Tumblr for iOS and Android application. The unit marks Tumblr’s fifth ad product and its second tailored just for mobile.

Tumblr is taking a swing at a form of native advertising with this offering.

The new ads are native to Explore, meaning they take on the exact look and feel of other trending blogs featured in the mobile feed. The only difference is a subtle dollar sign icon denoting that the featured blog is promoted by an advertiser.

Twitter’s Related Headlines Help Readers Go Beyond the Tweet

Twitter is often used as a source for breaking news but once a story gets rolling, you usually need more than what you can fit in a Tweet. Twitter’s new Related Headlines feature gets the job done by linking Twitter followers to the news outlets covering the story. Sort of.

At first glance, I thought I understood this new feature but the more I read, the less I know. Let’s work through this together.

In the announcement post, Twitter used this example from NBA star Jason Collins.

jason collins tweet

This is a screencap of the permalink page for this Tweet. The bottom half has the “Related headlines,” that’s followed by the Reply box and then the reply responses. (It was too much to feature here, click the link if you want to see it functioning live.)