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Matt Cutts to the Chase on Guest Blogging

I wouldn’t be bold enough to add to Matt’s words.

Anybody want to guest blog?!?!

Tumblr Adds Mobile Ad Product

FINAL_DevilsDue_TrendingBlogs_Mock_hi_270x524Brands will now be able to buy their way into the view of mobile users who are looking for the latest in trending blogs on Yahoo’s Tumblr.

cnet reports

Monday, the Yahoo-owned blogging platform soft launched a new ad unit called “Sponsored Trending Blogs” that pushes advertisers’ Tumblr blogs in front of people checking out the Explore tab in the Tumblr for iOS and Android application. The unit marks Tumblr’s fifth ad product and its second tailored just for mobile.

Tumblr is taking a swing at a form of native advertising with this offering.

The new ads are native to Explore, meaning they take on the exact look and feel of other trending blogs featured in the mobile feed. The only difference is a subtle dollar sign icon denoting that the featured blog is promoted by an advertiser.

Twitter’s Related Headlines Help Readers Go Beyond the Tweet

Twitter is often used as a source for breaking news but once a story gets rolling, you usually need more than what you can fit in a Tweet. Twitter’s new Related Headlines feature gets the job done by linking Twitter followers to the news outlets covering the story. Sort of.

At first glance, I thought I understood this new feature but the more I read, the less I know. Let’s work through this together.

In the announcement post, Twitter used this example from NBA star Jason Collins.

jason collins tweet

This is a screencap of the permalink page for this Tweet. The bottom half has the “Related headlines,” that’s followed by the Reply box and then the reply responses. (It was too much to feature here, click the link if you want to see it functioning live.)

Google Tests Larger Thumbnails in News Results

According to Google Operating System, Google is testing larger thumbnails for news results. This may not seem like a big deal, but it kinda is. Because it’s not just the photo that’s changing, it’s where the title lands that is important. Have a look.

This is what you see if you search for a news story using the “Web” tab.

current news

There’s one small photo in line with the top story, followed by additional links. Above the is a general topic link that sends you to the “News” tab.

news specific

Blogger Bans Adult Advertising While Facebook Pulls Ads from Controversial Pages

censoredIn an attempt to please more of the people some of the time, Blogger and Facebook are taking steps to curb potentially offensive advertising.

Blogger decided to ban all adult advertising while still allowing adult content. They sent an email out last week telling account holders that they had to remove their adult ads by June 30 or risk having their blog deleted. The email doesn’t specify what qualifies as “adult.” Links to X-rated photo and video sites are obvious but what about links to erotic booksellers or other adult goodies? I don’t think Blogger is out to crack down on erotic books but this email gives them the power to ban those sites if they please.

Blogger’s Terms of Service always warned against using their site to “make money on adult content.”

Fancy Launches Affilate Program for Tumblr

According to comScore, Tumblr had 29.2 million unique visitors in March 2013. And in this case the word “unique” has double meaning. Tumblr people are younger and more creative than the folks you’ll see on the other, more popular social networks. Skimming through the site you’ll see endless streams of artwork, witty captions, sarcastic outbursts, and trends that are so new they’re not even a blip on Twitter’s radar.

Tumblr folks love fashion, design, color, and they love quirky which is why they’re a perfect match for Fancy.com.

Fancy is a crowd-curated catalog of cool and offbeat things like wooden martini glasses and micro luggage scooter. The product photos are big and bold and they run top to bottom in traditional blogger style. The site looks like a Tumblr page only, you can buy things. Now, they’re bringing that same functionality to Tumblr with their Fancy Anywhere button.

LinkedIn Jumps on the Feed Reader Craze, Buys Pulse

pulseEvery since Google announced that they were shutting down Google Reader, a dozen others have popped up with plans to fill the void.

Today’s entry comes from LinkedIn. Instead of reinventing the wheel, they bought one – Pulse: Your News, Blog, Magazine and Social Reader. The app was designed as a class project by two Standford boys who were looking for a better way to keep up with their favorite blogs and newspapers.

Now, 20 million people use Pulse to keep up with their favorite content streams in 190 countries. Pulse says they consume more 10 million stories a day and that’s music to this writer’s ears.

LinkedIn bought Pulse because well-written content is slowly pushing random blurbs off the page.  Here’s a quote from their announcement post.