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Q&A Site Quora Launches Free Blog Platform

Last week, LinkedIn announced they were shutting down their Q&A section which prompted me to ask the question “are we over the Q&A concept?” Now here comes Quora with a new twist – Blogs on Quora. I’m not sure if that helps or hurts my argument but let’s take a closer look.

The set-up is ultra simple. Name your blog, choose one of two plain themes, add a logo and you’re live. Now all you have to do is post. To test the system, I set one up to go along with my TV blog: http://tvoftheabsurd.quora.com/

quora blogThe text editor has minimal options and there doesn’t seem to be a way to wrap the text around the photos. Maybe I’m missing something. As simple as it appears, I’m still confused.

New Tumblr Metrics Define the Power of the Reblog

The success of a blog is generally measured in terms of incoming traffic. Social media is all about outward traffic – how many people reTweeted your Twitter post or shared your post on Facebook. Tumblr is unique in that it combines these two elements – you want people to visit your Tumblr blog on a daily basis, but you also want them to share what they find there via a reblog button.

Reblogging is such an integral part of Tumblr, they’ve partnered with Union Metrics to provide custom analytics for blogs on their system.

Union Metrics for Tumblr reporting includes:

  • Post and note volume to show overall engagement levels and trends over time
  • Top contributors and curators to help identify key influencers

Some Tips On How To Guest Post on Marketing Pilgrim

Blogging is an interesting business. It looks easy to many although it’s not quite as easy as many would like to believe (it’s also not as tough as many like to portray it either).

Every day we are tasked with keeping our readers informed with what we believe are some of the more interesting developments in the world of Internet and social media marketing. Some days there is a lot to talk about and other days, well, not so much.

It’s the times of ‘not so much’ that we often look to guest posts to help us fill the void, add new, fresh voices to the blog and ultimately give our readers information that keeps them connected to us.

The Stench of Anonymous Blogging

When my cat was younger, he liked to claw at certain areas of our carpet. Through trial and error, my wife discovered that the best way to keep him from scratching was to spray Dollar Store Perfume where he’d like to claw. The strong scent would keep him from being naughty and ruining the flooring. I would jokingly ask my wife why she couldn’t buy the perfume that she wears at the Dollar Store…for after all, they’d feature many of the top “Brands” (term used loosely). Her reply was that Dollar Store perfume was very strong-smelling and the scent doesn’t last for more than a few minutes.

In Advertising, Consumers Trust Earned Over Owned

When it comes to information about a product or brand, the personal recommendation trumps all else. That falls under the category of “earned” advertising. Your product was worthy, so you earned the respect of a consumer, who in turn, passed that good word on to their friends and family. It doesn’t get better than that.

The downside, is that “earned” advertising has to come when it comes. You can’t make it happen on schedule, so that’s where “paid” and “owned” come in.

Take a look at this trust chart from Nielsen and we’ll talk about it on the other side.

It’s a given that consumers don’t put much stock in paid advertising, but look at mobile dragging its knuckles at the bottom of the chart. Mobile phones and tablets are the hottest thing in tech right now, but people are almost universally shunning the ads they see there.

Six Crucial Criteria for Email Marketers [@JayBaer Blog World Takeaways Remix]

This post comes from our Email Marketing channel sponsor, AWeber.

You probably know Jay Baer from his award-winning blog, ConvinceandConvert.com. (And if you don’t, be sure to visit and bookmark the site today.)

After attending Jay’s “12 Imperative Must Dos for the Serious Blogger” session at Blog World NYC, I caught up with him about several takeaway ideas for marketers and bloggers.

Later on, while reviewing my session notes, I noticed a number of Jay’s ideas applied just as well to email. So with all due credit to Jay, here’s my remixed version – “Six Crucial Criteria for Email Marketers” – drawn from his 12 imperatives.

Corporate Blogging Hits the Skids

Do you still blog on behalf of your company? If you do, you’re part of a dying breed. According to a University of Massachusetts Dartmouth report, corporate blogging is on the decline.

Of the companies they surveyed, only 37% were blogging in 2011. That’s down from 50% in 2010. If you look only at Fortune 500 companies, the percentage drops to 23%.

Why are corporate blogs falling out of favor? USA Today says, mostly because Facebook and Twitter are so much easier to manage.

Keeping up a blog is a lot harder than people think. I’ve dealt with dozens of clients who jump in with grand plans of updating every day! They soon learn that updating even once a week is a chore. It’s amazing how quickly seven days pass when you need to come up with a fresh blog post.