Tumblr is categorized as a social blogging site. That’s a nice title until you realize that there are 42 million Tumblr sites that are generating content (I hope they are not counting my account that I have done nothing with). One would hope that there is something of worth is going on in a community that big.
Combine this with the fact that Tumblr is a free service that needs to turn all of those accounts into revenue and your thoughts probably go to advertising. But how and where? Well Tumblr thinks it may have a solution. Of course, in the name of journalistic integrity the “a” word is not mentioned but we are smart enough to read between the lines.