It used to be that blogging was sexy. It was what the cool kids did.
On many levels it still is but the content landscape has changed decidedly as social media continues to cement itself into our online world.
The nice thing about blogging is that it is not only surviving this period of change but it is even thriving. The chart below comes from Nielsen’s NM Incite service and shows the growth of blogging during the age of social media.
The need for a place for more developed thoughts and examinations of subjects has actually never been greater. As people realize exactly where social media falls in the process of content ingestion there needs to be a place where the 140 character idea is worked out in more detail. People who are smart seek more information and will not settle for undeveloped thoughts that are abbreviated to fit social media’s format.