Marketing Pilgrim's "Blogging" Channel

Sponsor Marketing Pilgrim's Blogging Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Inflating Feedburner Readers to Game Advertisers

It appears someone out there is testing weaknesses in Feedburner’s subscriber “chicklet” to see if they can artificially inflate a blog’s RSS subscriber count.

Boing Boing and Mashable are both involved in this mini scandal – although there is no evidence either were behind the scam – and Nik Cubrilovic explains how subscriber counts jumped by millions in some cases.

It seems that somebody has created a bot that would create many profiles on Pageflakes (which is a web-based RSS reader) and then subscribe to BoingBoing in each of these profiles multiple times. The net effect was that BoingBoing reported over 2 million subscribers from Pageflakes, a very very dramatic increase over the numbers that were being reported only days earlier.

Track Your RSS Reading Trends With Google Reader

Google’s added a nifty little tool to Google Reader that allows you to view stats on your RSS reading trends. I’m not quite sure how this information is going to help me – other than prove I am addicted to blog reading – but it’s somewhat fun to examine.

What would be cool is to see this data across the entire Google Reader user base (anonymous of course). It would be interesting to see when others do their reading.

Anyway, seeing as Darren and Matt have both shared details of their reading habits, here are some of mine.

The Only List of Search Marketing Blogs You’ll Ever Need

If you’re too lazy to compile your own list of the best search marketing blogs out there, never fear. Lee Odden has compiled a list of over 250 blogs and is even kind enough to provide the OPML file.

Should keep you out of trouble for a while.

SearchGuild Unknowingly Comment Spamming

I’m always curious as to the junk that gets caught up in my comment filter. Today, I discovered an interesting attempt to get a comment published.

It appears that comment spammers are taking advantage of a script at Search Guild, that allows you to use their domain for redirects.

Here’s an example of how it works…

 http://www.searchguild.com/redir/o.php?out=http://marketingpilgrim.com

Now imagine that but with a site suggesting I need some assistance in the growth of a certain appendage. ;-)

P.S. I’m in no way suggesting that Search Guild is behind this.

With Great Blogging Power, Comes Great Responsibility

Globe and Mail journalist and author, Hal Niedzviecki, takes an interesting look at the impact bloggers are having on the lives of, well…non-bloggers. It appears, like Hal, more and more people are waking up to the fact that they’re being discussed online and that even conversations that take place outside of the web, are fair game on a blog.

It’s a refreshing perspective – hearing from someone who’s only just discovering that bloggers tend to be critical, honest and often, insensitive…

LifeHack’s 6 Tips to Improve Your Blog

Lifehack’s Chris Brogan shares six very useful tips for first-time bloggers – and a refresher for the rest of us – looking to improve their blog.

I won’t repeat all six here, but the first tip is usually the one I see most new bloggers guilty of failing to implement…

Display Contact Info Prominently- Put the author’s name right up there easy to read, and add a photo, an email written out to avoid spiders ( chris at lifehack dot org instead of actually clickable), and even a phone number, if you want people to reach you. Add your IM username, and other contact info. If it’s a multi-author blog, display an “About the Authors” link prominently.

Here’s a couple I would add to the list.

Search Marketers Share Flickr Photos

I often get emailed by new bloggers, asking me to add their blog to my blogroll or link to a specific article. I typically avoid linking, just because I am asked, instead I tell the blogger that I’ll keep an eye on their blog and link to anything I find interesting.

Ok, with that preamble out of the way, here’s where I am going. If you want to get your blog on the radar of other bloggers, create something unique and interesting. I’ve never heard from Andrew Girdwood, but he was smart enough to put together a list of search marketers sharing their photos via Flickr. Not only is this interesting, and going in my bookmarks, but by including the names of popular bloggers, he’ll likely get a lot of links from it.