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The Only List of Search Marketing Blogs You’ll Ever Need

If you’re too lazy to compile your own list of the best search marketing blogs out there, never fear. Lee Odden has compiled a list of over 250 blogs and is even kind enough to provide the OPML file.

Should keep you out of trouble for a while.

SearchGuild Unknowingly Comment Spamming

I’m always curious as to the junk that gets caught up in my comment filter. Today, I discovered an interesting attempt to get a comment published.

It appears that comment spammers are taking advantage of a script at Search Guild, that allows you to use their domain for redirects.

Here’s an example of how it works…

 http://www.searchguild.com/redir/o.php?out=http://marketingpilgrim.com

Now imagine that but with a site suggesting I need some assistance in the growth of a certain appendage. ;-)

P.S. I’m in no way suggesting that Search Guild is behind this.

With Great Blogging Power, Comes Great Responsibility

Globe and Mail journalist and author, Hal Niedzviecki, takes an interesting look at the impact bloggers are having on the lives of, well…non-bloggers. It appears, like Hal, more and more people are waking up to the fact that they’re being discussed online and that even conversations that take place outside of the web, are fair game on a blog.

It’s a refreshing perspective – hearing from someone who’s only just discovering that bloggers tend to be critical, honest and often, insensitive…

LifeHack’s 6 Tips to Improve Your Blog

Lifehack’s Chris Brogan shares six very useful tips for first-time bloggers – and a refresher for the rest of us – looking to improve their blog.

I won’t repeat all six here, but the first tip is usually the one I see most new bloggers guilty of failing to implement…

Display Contact Info Prominently- Put the author’s name right up there easy to read, and add a photo, an email written out to avoid spiders ( chris at lifehack dot org instead of actually clickable), and even a phone number, if you want people to reach you. Add your IM username, and other contact info. If it’s a multi-author blog, display an “About the Authors” link prominently.

Here’s a couple I would add to the list.

Search Marketers Share Flickr Photos

I often get emailed by new bloggers, asking me to add their blog to my blogroll or link to a specific article. I typically avoid linking, just because I am asked, instead I tell the blogger that I’ll keep an eye on their blog and link to anything I find interesting.

Ok, with that preamble out of the way, here’s where I am going. If you want to get your blog on the radar of other bloggers, create something unique and interesting. I’ve never heard from Andrew Girdwood, but he was smart enough to put together a list of search marketers sharing their photos via Flickr. Not only is this interesting, and going in my bookmarks, but by including the names of popular bloggers, he’ll likely get a lot of links from it.

2007 Predictions

Mashable has “tagged” me to share my predictions for 2007. Here’s some brief thoughts…

  1. Digg will get acquired or die (maybe even both). I think Digg is very close to jumping the shark and is close to its maximum level of exposure. It will either realize this and sell or wait too long and decline.
  2. Yahoo’s new search interface and algo will be key in the revival of the company’s fortunes. Once they switch to a platform that includes a performance metric, they’ll see better average CPCs.
  3. Social media marketing (SMM) will find its place. There will be some marketing agencies who actually figure out how to show an ROI from SMM.
  4. We’ll see at least one company, offering search marketing services, go public in 2007 and more acquired than in 2006.

The Five Key Missteps Microsoft Made with the Vista Blogger Fiasco

I’ve been giving some thought to why Microsoft’s attempt to reach out to bloggers, by sending them free Vista-loaded laptops, went horribly wrong.

I know that hindsight is 20/20, but as a business blogging consultant, here’s the five mistakes that I believe led to such a negative response from the blogosphere.

  1. Microsoft (and Edelman) was not clear in its message to bloggers. They sent out these fully-loaded, top of the line laptops to bloggers without being clear what exactly they expected from them. Did they want bloggers to review Vista? Were they expecting bloggers to disclose the gift? Would there be a follow-up from MSFT to learn flaws about Vista on laptops? The message was clearly too ambiguous as some bloggers shared news of the ”gift” with their readers, while others didn’t.