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Avoiding Google’s Duplicate Filter When Syndicating Your Blog

Rand pointed to Adam Lasnik’s – yep Dr. Google himself – guide to avoiding duplicate content filters at Google. I know some of you are thinking at this point, “duplicate content is Google’s problem, not mine”, but Adam has some great advice.

One suggestion that caught my eye…

If you syndicate your content on other sites, make sure they include a link back to the original article on each syndicated article. Even with that, note that we’ll always show the (unblocked) version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.

Google AdSense Bans Images Next to Ads

I must admit, I’ve been tempted to experiment with adding images next to Google AdSense ads. I have seen other bloggers use them and heard them gush over how they can help increase click-thru-rates. Unfortunately, Google has just decided that they are not fair to the users (and the advertiser) and have banned images alongside AdSense.

We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers.

My Interview with Lee Odden

Lee Odden has an interview with me posted on his blog. Lee know’s how to ask some interesting questions, and one question in particular got me fired-up…

Competition is increasing in the search marketing industry and despite some questionable analysis (Marketing Sherpa) and characterizations (Dave Pasternack) what are some of the most significant opportunities for companies that still have not yet embraced SEO into their marketing budgets?

99 Tips for Branding a Web Site on the Cheap

Aviva Directory has 99 fantastic tips for anyone looking to build, launch and brand a new web site.

This is going in my bookmarks!

NewsGator and Edelman Build Hosted Conversations

GigaOM has news that PR firm Edelman and RSS aggregator NewsGator are joining forces to create user-created communities called “Hosted Conversations”.

Brands will be able to allow consumers to participate in an online community and share news, blog feeds and conversations. They also plan to tie-in banner ads which will run content pulled from the hosted conversations.

It’s a neat idea and expands on a concept Converseon (disc) has been utilizing with their clients for a few months now. Instead of companies trying to muscle their way in on already established conversations about their products, they can have better success by embracing the consumer from the outset.

PayPerPost Changes Policy on Disclosure

TechCrunch is reporting PayPerPost is giving in to pressure to become more transparent with its network. With the FTC apparently ready to crack-down on marketers not disclosing their relationships with companies, PayPerPost will start requiring publishers to reveal whether they receive payment mentioning a company.

PayPerPost’s new Terms of Service require participating content creators to fully disclose site wide with a prominent Disclosure Policy or on a per post basis. To cover the increased blogger and marketplace costs of the company’s new policy, PayPerPost is raising the minimum price per post by one dollar to five dollars per post.

As TechCrunch points out, PayPerPost advertisers can still require that a blogger say only positive things about the company, but it’s a step in the right direction.

Time Runs Obituary for Web 2.0

Ok, so my headline doesn’t really convey the storyline behind Time’s Person of the Year, but it does convey my sentiment. Naming Web 2.0, and all of “us” who’ve contributed content, Person of the Year is a little cheesy.

Still, Time will enjoy a lot of buzz from the web community and we should all be grateful they at least acknowledge the clout we wield in the world of media.

Take a look at the profiles of 15 people Time believes represent you, and a profile of the YouTube founders – who probably should have been the ones named Person of the Year.

Hopefully, with “Web 2.0″ becoming part of the lexicon of mainstream media, the cool kids will drop the phrase, and we can all move on to the task of just making the web a valuable resource and handing over more power to the masses.