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Don’t Miss Thursday’s Hottest Internet Marketing News

The internet marketing world appears to be winding down for Christmas, so news is on the lighter side. However, I’ve dug deep and come up with these hot items.

  1. Lee Odden has discovered his Top Rank Blog has been permanently banned on Digg, just because it posts SEO content. What the…?  Lee wasn’t doing anything wrong, apparently some diggers have enough clout to get a site a pre-emptive ban.
  2. Do you know what SearchRank’s David Wallace wants for Christmas? No it’s not a Playstation 3 (although I am sure he wouldn’t say “no”). David lists five things he’d like to see happen in the SEM world, including adding blog spammers to Santa’s “naughty list”.

Voting Begins for 2006 Search Blogs Awards

Voting is open for Search Engine Journal’s Search Blog Awards. The nominations are full of my favorite blogs and voting is going to be tough.

Thanks to the readers that nominated Marketing Pilgrim. We’re nominated in two categories, Search Marketing Blog and Best Agency Resource Blog. I’m not sure how we made it into the Search Marketing Blog and not the Search News Blog  category- after all, 80% of our stuff is news related – oh well.

For the Best Agency Resource Blog, we’re up against just one other nomination – Yippee!. It happens to be SEOmoz – oh crap! The only chance we have of winning that is if Rand uploads a post explaining why voting for us is the duty of every mozzer. ;-)

Google “Tip” at Top of Search Results

While doing a site search today that included the word “blog” in the domain I noticed something new. At the very top of the search results was an ad disguised as what Google called a “Tip.”

Blogger Ad

I tested additional keyword searches for which Google has related or competing services but they seem to be drinking their own koolaid and running Adword ads for their other branches. Blog searches seem to be the only results which contain this type of ad.

I find it deceptive on their part to call this a “Tip.” This is a blatant ad which I’m sure is getting some amazing CTR due to having the only other image on the page besides the logo.

Anyone else see this type of ad for any other Google service?

Avoiding Google’s Duplicate Filter When Syndicating Your Blog

Rand pointed to Adam Lasnik’s – yep Dr. Google himself – guide to avoiding duplicate content filters at Google. I know some of you are thinking at this point, “duplicate content is Google’s problem, not mine”, but Adam has some great advice.

One suggestion that caught my eye…

If you syndicate your content on other sites, make sure they include a link back to the original article on each syndicated article. Even with that, note that we’ll always show the (unblocked) version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.

Google AdSense Bans Images Next to Ads

I must admit, I’ve been tempted to experiment with adding images next to Google AdSense ads. I have seen other bloggers use them and heard them gush over how they can help increase click-thru-rates. Unfortunately, Google has just decided that they are not fair to the users (and the advertiser) and have banned images alongside AdSense.

We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers.

My Interview with Lee Odden

Lee Odden has an interview with me posted on his blog. Lee know’s how to ask some interesting questions, and one question in particular got me fired-up…

Competition is increasing in the search marketing industry and despite some questionable analysis (Marketing Sherpa) and characterizations (Dave Pasternack) what are some of the most significant opportunities for companies that still have not yet embraced SEO into their marketing budgets?

99 Tips for Branding a Web Site on the Cheap

Aviva Directory has 99 fantastic tips for anyone looking to build, launch and brand a new web site.

This is going in my bookmarks!