One of the perks of being a blogger is you often get free items in return for a review. DVDs, food, gadgets, new tech — a good review is an excellent marketing tool, so most companies see these freebies as part of the cost of doing business.
Book publisher, William Morrow, however, is looking to reduce that cost and they want to see a bigger return on their investment.
Earlier this week, the LA Times published the text of a letter that was sent out to book bloggers. It outlines a new system where, instead of getting random books in the mail, bloggers will be asked to choose their review titles from a list.
Nothing wrong with that. It’s more work on the publisher’s part, but it’s targeted so it should make for more and better reviews.