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Removing Snap Link Preview Pop-up

You should have noticed that a few weeks back I added the Snap link preview tool – the one that gives you a handy pop-up preview of any external link.

I have been meaning to ask you whether or not you found it useful or annoying. It looks like Darren Rowse asked the same thing of his readers and most of the comments are negative. So, assuming that you might think the same, I plan on removing the feature this week.

If you happen to love the feature and would like it to stay, please leave a comment. If your reaction is “good riddance”, I’d like to hear from you too!

Watching Blog Tag Spread

SoloSEO’s Michael Jensen (disc) has put together a page that is tracking the spread of Blog Tag thru the search marketing community. It seems some bloggers are so eager to play, they’re getting involved without first being tagged – it’s just that much fun!

In case you missed it, here’s my entry.

Playing Blog Tag – 5 Things You Don’t Know About Andy Beal

OK, so when I first heard about “blog tag”, it sounded like one of those chain-emails, you know the ones – “Pass this on to someone else and you’ll receive good luck.”

After being tagged by blogging-buddy Avinash, I figured it might be fun to share the requisite five things you don’t know about me. So here goes…

  1. Not many people know that I didn’t go to college. Growing up in England, there’s not quite the pressure to get a college degree. Even so, I just couldn’t stand the thought of sitting still in a classroom over a 4 year period. So I grabbed my A-levels and scarpered.
  2. You can trace my ancestors back to Sir Christopher Wren – he being the famous architect who designed England’s St. Paul’s Cathedral and helped rebuild London after the great fire.

Does Your Blog Have a Disclosure Policy?

With more pressures on bloggers to disclose their business relationships, Weblog Tools Collection points to a neat WordPress plugin that helps bloggers set up their own disclosure policy.

Just last week, I added a disclosures page on Marketing Pilgrim, so there would always be a place where you could view my relationships with any company discussed (in case I forgot). With pay per review becoming a hot option for bloggers, it seems that if you want to blog with integrity, you should disclose who you’re in bed with.

So, what do you do on your blog? Do you have a disclosure policy? Do you keep partnership details a secret? What should be included in a good disclosure policy?

Law Requires Disclosure of Affiliate Marketing Links, Word-of-mouth and Paid Reviews

Copyblogger has been digging around a new statement made by the Federal Trade Commission and reported by the Washington Post.

The bottom line, the FTC is pushing to make companies disclose any compensation received when promoting a product or company. While this is not a new law, the FTC wants marketers to know how it intends to interpret existing legislation.

…companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships…Word-of-mouth marketing can take any form of peer-to-peer communication, such as a post on a Web blog, a MySpace.com page for a movie character, or the comments of a stranger on a bus.

Have a quickie…

…actually, have two quickies:

  1. Nathan reports that internet browser Opera has renewed its partnership with Google.
  2. Pronet Advertising – home of Neil and Cameron of ACS – are offering to pimp the links of a new site each week.

How Hot is Click Fraud?

It’s amazing just how heated of a subject “click fraud” is. When I published details of my conversation with Google, I made no attempt to cover both sides of the story. Long time readers will know that I’ve never believed the hype surrounding click fraud numbers, but they’ll also know that I’m balanced in my coverage.

However, with this article, I felt a balanced report would simply be that, a balanced commentary with no room for conversation. So instead, I kept it one-sided and let the community provide the balance – and boy did they.

So, what were the stats on the post?

5,000+ visitors more than the average day (3,000+ from Digg, ~300 from Techmeme)

50+ links