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NewsGator and Edelman Build Hosted Conversations

GigaOM has news that PR firm Edelman and RSS aggregator NewsGator are joining forces to create user-created communities called “Hosted Conversations”.

Brands will be able to allow consumers to participate in an online community and share news, blog feeds and conversations. They also plan to tie-in banner ads which will run content pulled from the hosted conversations.

It’s a neat idea and expands on a concept Converseon (disc) has been utilizing with their clients for a few months now. Instead of companies trying to muscle their way in on already established conversations about their products, they can have better success by embracing the consumer from the outset.

PayPerPost Changes Policy on Disclosure

TechCrunch is reporting PayPerPost is giving in to pressure to become more transparent with its network. With the FTC apparently ready to crack-down on marketers not disclosing their relationships with companies, PayPerPost will start requiring publishers to reveal whether they receive payment mentioning a company.

PayPerPost’s new Terms of Service require participating content creators to fully disclose site wide with a prominent Disclosure Policy or on a per post basis. To cover the increased blogger and marketplace costs of the company’s new policy, PayPerPost is raising the minimum price per post by one dollar to five dollars per post.

As TechCrunch points out, PayPerPost advertisers can still require that a blogger say only positive things about the company, but it’s a step in the right direction.

Time Runs Obituary for Web 2.0

Ok, so my headline doesn’t really convey the storyline behind Time’s Person of the Year, but it does convey my sentiment. Naming Web 2.0, and all of “us” who’ve contributed content, Person of the Year is a little cheesy.

Still, Time will enjoy a lot of buzz from the web community and we should all be grateful they at least acknowledge the clout we wield in the world of media.

Take a look at the profiles of 15 people Time believes represent you, and a profile of the YouTube founders – who probably should have been the ones named Person of the Year.

Hopefully, with “Web 2.0″ becoming part of the lexicon of mainstream media, the cool kids will drop the phrase, and we can all move on to the task of just making the web a valuable resource and handing over more power to the masses.

Join Marketing Pilgrim’s MyBlogLog Community

If you’re curious how you too can have you photo appear on each comment you leave and in the “pilgrim readers” sidebar, you should consider joining our MyBlogLog.com community.

MyBlogLog tracks blog communities and their readers and is a great way to connect with other readers, discover new blogs, and even build some traffic for your own site.

Joining is quick and easy, and soon, we’ll all be able to enjoy your mugshot, alongside your words of wisdom! ;-)

Removing Snap Link Preview Pop-up

You should have noticed that a few weeks back I added the Snap link preview tool – the one that gives you a handy pop-up preview of any external link.

I have been meaning to ask you whether or not you found it useful or annoying. It looks like Darren Rowse asked the same thing of his readers and most of the comments are negative. So, assuming that you might think the same, I plan on removing the feature this week.

If you happen to love the feature and would like it to stay, please leave a comment. If your reaction is “good riddance”, I’d like to hear from you too!

Watching Blog Tag Spread

SoloSEO’s Michael Jensen (disc) has put together a page that is tracking the spread of Blog Tag thru the search marketing community. It seems some bloggers are so eager to play, they’re getting involved without first being tagged – it’s just that much fun!

In case you missed it, here’s my entry.

Playing Blog Tag – 5 Things You Don’t Know About Andy Beal

OK, so when I first heard about “blog tag”, it sounded like one of those chain-emails, you know the ones – “Pass this on to someone else and you’ll receive good luck.”

After being tagged by blogging-buddy Avinash, I figured it might be fun to share the requisite five things you don’t know about me. So here goes…

  1. Not many people know that I didn’t go to college. Growing up in England, there’s not quite the pressure to get a college degree. Even so, I just couldn’t stand the thought of sitting still in a classroom over a 4 year period. So I grabbed my A-levels and scarpered.
  2. You can trace my ancestors back to Sir Christopher Wren – he being the famous architect who designed England’s St. Paul’s Cathedral and helped rebuild London after the great fire.