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How Hot is Click Fraud?

It’s amazing just how heated of a subject “click fraud” is. When I published details of my conversation with Google, I made no attempt to cover both sides of the story. Long time readers will know that I’ve never believed the hype surrounding click fraud numbers, but they’ll also know that I’m balanced in my coverage.

However, with this article, I felt a balanced report would simply be that, a balanced commentary with no room for conversation. So instead, I kept it one-sided and let the community provide the balance – and boy did they.

So, what were the stats on the post?

5,000+ visitors more than the average day (3,000+ from Digg, ~300 from Techmeme)

50+ links

BlogKits Launches With AdSense Alternative for Bloggers

BlogKits.com has launched with a service that appears to be similar to John Battelle’s FM Publishing, except it focuses on the smaller blog site.

Believing that lower-traffic bloggers were getting a raw-deal by using Google’s AdSense, BlogKits creator Jim Kukral wanted to develop an ad network that would bring big name advertisers to small-name bloggers.

Hoping to make the process of monetizing your blog’s traffic easier, BlogKits promises a simple sign-up process.

  1. Select the style of advertisement to display on your blog.
  2. Decide on the type of advertisers that best match your blog’s content.
  3. Er, actually, that’s it. Upload the code and BlogKits handles the rest.

According to the official press release, initial advertisers include eBay, PayPal, Travelocity, 1&1 Internet Hosting, Cooking.com, USAToday, Staples, Sony, Priceline.com, Hotels.com, Kodak, GoDaddy, Starbucks, Discover Card, Edmunds.com and many more.

2006 Search Blogs Awards Taking Nominations

Search Engine Journal has opened up nominations for the 2006 Search Blog Awards.

I’d ask you to nominate Marketing Pilgrim, but I wouldn’t even know which category to suggest. Maybe Loren will add a “Best Search Industry News” or “Best Blog by an Ex-Brit” category. ;-)

Full Text RSS Feeds Kick the Butt of Partial Feeds

I used to be among those that felt using a partial-text RSS feed would bring more people to my site. About a year ago, I realized the error of my ways – mostly because I figured Robert Scoble would never subscribe (you do now though, right Robert?) – and switched to full text feeds.

Amanda Watlington and Stephen Spencer both talked about the positive benefits of a full text RSS feed at SES, and now we have further evidence from an experiment Amit Agarwal ran on his blog.

Growth in RSS Subscribers – We added more than a 1000 new subscribers in less than a month – thanks to full feeds.

Here’s his RSS subscribers chart to prove it…

Search Engine Journal Gets New Look

Lee Odden points to a new look for Search Engine Journal. Looking good Loren!

Just Say "No" to Voluntary Blogging Code

I’m sure someone like Robert Scoble would be all for the UK’s Press Complaints Commission’s suggestion that bloggers should hold themselves to a voluntary code of conduct, but I say “hell no!”

The BBC is reporting the Press Complaints Commission director, Tim Toulin, suggested the idea.

He said a voluntary code of practice would allow content to be checked without government involvement, stressing: “We’re not in favour of regulating the internet. The flow of information should not be regulated by any government.”

It shouldn’t be regulated by anyone or anything, period! If you want to go ahead an keep professional journalists – those that report for newspapers etc – on a tight leash, go ahead. But, how in the world do you apply standards to bloggers, when they range from 13 year olds talking about the teacher they hate, to retirees who happen to favor a particular political party.

Marshall Kirkpatrick Leaves TechCrunch

I always enjoyed reading Marshall Kirkpatrick’s posts over at TechCrunch, so I am sad to hear he has left them.

The good news is that he is back at his own blog, and has left us with a post that talks about some of the ways to track news, using RSS. I’m often asked how I am able to post so often and so quickly after news breaks – RSS my friend, RSS!

Best of luck Marshall! If you’re interested in writing for Marketing Pilgrim, I’d be honored to have you contribute a post or two.