We all know it goes on. Sometimes it’s disclosed, other times not. Sometimes it’s black and white, other times it’s more of a gray area.
What am I talking about? Paid blog posts.
If you’re given a free sample, only 24% of your readers will trust you to be unbiased. Paid to write a review, that trust drops to 19%.
Still, in both cases, there’s this big area of indecision (61% and 54% respectively).
Of course, it’s one thing to say that you wouldn’t trust a sponsored blog post, but what about in reality? Factors that need to be considered in the real world include: