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The Top 7 Pitfalls of Affiliate Marketing for Publishers

Running affiliate offers on your website can be a fun and rewarding experience, but there are quite a few challenges for you on your road to strike it rich. To help you on this journey, I’ve compiled a list of the top 7 pitfalls of affiliate marketing for publishers.

While this list is by no means comprehensive of all the challenges you’ll face in your campaigns, it’s a good place to start and might help you avoid some headaches along the way.

Also, check out my companion post The Top 6 Pitfalls of Affiliate Marketing for Advertisers.

1. Canceled transactions

4 Great Tips to Build More Links to Your Blog Posts…Based on Scientific Analysis

This is a guest post by HubSpot’s social media scientist, Dan Zarrella. It contains data from his upcoming webinar “The Science of Blogging” taking place on December 9th.

Many marketers and small business owners see blogging, rightly, as an important aspect of their SEO efforts because of their ability to attract inbound links. And even beyond SEO, getting lots of links for your blog posts is key to establishing yourself as an expert and building traffic.

I’ve spent the past few months analyzing data on over 150,000 blog posts and I’ve identified several ways you can optimize your blogging efforts to drive more incoming links.

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Nielsen Numbers Glitch Results in Low Traffic Numbers

When it comes to online marketing, traffic is everything. It determines what marketers pay per click, which web sites get which ads, and if traffic is low enough, it may keep a site from getting ad dollars at all.

That’s why the latest faux pas from The Nielsen Company may be bigger than it seems. On Thursday, the company sent out a note to all of its clients saying they had been undercounting traffic for the past three months.

The problem was one of long URL’s. One’s with more than 2,000 characters as a matter of fact. They found that their system wasn’t recognizing these URL’s all the time resulting in an estimated 22% decline over the prior year.

Have Corporate Blogs Really Caught On Yet?

We see report after report after report of the acceptance or the non-acceptance of corporate blogging as a marketing tool. Often the measurement is done based on the activities of the Fortune 50 or 500 which I find a little puzzling since they are likely to have the most difficult environment to truly blog based on rules and regulations that keep public companies from themselves regarding the financial side of the ledger.

eMarketer, however, is taking another stab at looking at this part of the online marketing world and sees the following from data that apparently goes beyond just the big boys. (Note – The full report is from eMarketer and is for sale on their site and MP receives no compensation from eMarketer).

New Report Says Social Media Creators Have Stopped Creating

When it comes to social media usage, Forrester categorizes the world using their patented Social Technographic Ladder. Creators (23%) are at the top. These are the people who create blogs, upload videos and write articles for the web. (I’m one of those. Are you?)

Right under that are Conversationalists and Critics who exchange info by Twitter, forums and Facebook posts. The majority of social media user fall into the middle of the pack and they are Joiners and Spectators. The difference being that Joiners have social media profiles but they’re not overtly active.

For the last few years, Forrester has tracked growth in all areas but this year Creators hit a plateau. According to their 2010 Global Social Technographics report, despite advances that make it easier, creators aren’t creating like they used to.

Earned Media or Cash Register Ringing? Social Media Says Cha-ching!

Do you think that a bad economy can’t make just about anybody consider anything for a buck? Well, new research shows that the pristine and highly moral world of the bloggers are more for sale than ever before. Of course, I am being just a bit facetious because basically at heart the blogging world is pure and strictly here for the greater good. Rats! There I go again. Maybe there needs to be some research to settle this issue?

Fortunately, eMarketer and IZEA has done that and it appears as if the idea of “earned media” sounds much better as theory rather than reality. Are you really surprised?

Philly Is Not the “City of Blogger-ly Love”

Imagine you live in Philadelphia and you have a blog. You are like about 99.9 percent of the world’s bloggers so you make no money and the blog is a labor of love.

Now imagine that you are going to be charged $300 for the privilege of having your blog start from the City of Brotherly Love. Yup, that’s right, Philly is hitting bloggers with this and other measures. If you haven’t had enough of the government on every level getting into everyone’s business this may put you over the top.

This comes from NBC Philadelphia’s web site:

Taking a step closer to an eerie Orwellian state where creativity is crushed in the name of “the greater good,” the city of Philadelphia is demanding that bloggers pay $300 for the privilege of writing on the Internet.