According to a study by eMarketer, 34% of all US companies have a public blog and they project 45% by 2012. That’s up tremendously from 2007 which lands at only 16%.
“Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving customer service.”
The study suggests that there is a larger number of blogs devoted to smaller companies, where larger companies may be lagging due to legal and logistical issues. It’s a lot easier for George to upload an off-the-cuff blog post when he’s the CEO of a two man company than it is for a VP at Procter and Gamble to make his thoughts known.