Marketing Pilgrim's "Blogging" Channel

Sponsor Marketing Pilgrim's Blogging Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

This Conversation Brought to You By Six Apart

(Not really, of course.)

Six Apart, owners of the blog-hosting service TypePad, have found a new way to monetize blogs: advertising. Okay, so that’s not new, and neither is the basic concept of sponsored conversations, but the execution this time is a little different.

We’ve seen sponsored blog posts for reviews and pay-per-post models—and we’ve seen them done badly, too. Paid reviews often ended up sounding like (surprise) ads, with or without disclosure. Six Apart’s new TypePad Conversations seeks to avoid that problem—by not having bloggers actually talk about the products.

No Blogger Fines Yet, But FTC Has Its Eyes Out

The FTC created quite a stir last year when they announced their new blogging guidelines to crack down on bloggers who receive products free in exchange for mentions or reviews. The FTC reassured bloggers that the rumored $11,000 fines wouldn’t affect them, and that these guidelines were intended to target advertisers and big time bloggers who were practically making a living on the freebies alone.

Ooooor not. In what appears to be the first test case of the new guidelines, the FTC targeted Ann Taylor Loft—over $10 gift cards distributed to bloggers after a preview in January. Well, more accurately, gift cards worth up to $500, distributed after Ann Taylor reviewed the bloggers’ posts. (I believe the conclusion we can jump to here is that the cards or their amounts were directly related to how positive the review was.) As Econsultancy points out, this is “in direct violation of the FTC’s new disclosure rules.”

Gawker: Comment Caste System = More Comments

Last summer, Gawker announced a new comment system for all their sites. The change meant that comments wouldn’t be displayed solely based on ratings or timing—instead, they would be ranked according to the popularity/usefulness/awesomeness of the commenter. Particularly popular/useful/awesome commenters would even get the power to promote comments by lesser beings to the higher tier. Unapproved commenters could get their comments displayed on a case-by-case basis.

Sounds like a recipe for rebellion, doesn’t it? You’d think people would be less interested in contributing to a site that apparently no longer wanted their comments—especially since they also abandoned the existing system of giving commenters with more followers more clout. But not the case for Gawker: since they implemented tiered commenting, after an initial decline, comment participation has skyrocketed.

Why I Agree With Google’s CEO About the Value of Newspaper Editors

“Google’s Schmidt to Bloggers: Drop Dead!”

Well shoot!

What am I supposed to say about Google CEO Eric Schmidt’s comments, now that RWW had already taken the “bloggers can drop dead” angle? How am I supposed to keep Pilgrims entertained, if the sensational has already be discussed?

How about I surprise you by agreeing with Schmidt, but first you need to read what he actually said:

There is an art to what you do. And if you’re ever confused as to the value of newspaper editors, look at the blog world. That’s all you need to see. So we understand how fundamental tradition and the things you care about are.

I totally agree. I guess ole Eric and I are on the same page: newspaper editors simply have little value these days.

Half of Bloggers Consider Themselves Journalists

PRWeek has published the results of its latest study on the media and journalists—and bloggers are increasingly including themselves among their ranks. Just last year, only a third of bloggers considered themselves journalists; now 52% do. However, only 20% receive most of their income from blogging (but that’s up from 4% last year). Just a month ago, New York City recognized bloggers as journalists; surely the trend will only continue to rise.

Social media continues to have an increasing impact on traditional media. PRWeb reports that “91% of bloggers and 68% of online reporters “always” or “sometimes” use blogs for research, [but] only 35% of newspaper and 38% of print magazine journalists suggested the same.”

Express Yourself with Google’s New Blogger Template Designer

Don’t go for second best baby

Put your blog to the test

You know, you know, you’ve got to

Make Blogger express how it feels

And maybe then you’ll know your blog is real!

I used to be a Blogger fan. However, just like my love of Madonna, I stopped liking Blogger when it started looking tired and old. ;-)

Well, Google has announced a new Blogger Template Designer, that might help breathe a little life into the service that arguable plays second-fiddle to WordPress.

With the new Blogger Template Designer you can–you guessed it–completely customize the look and feel of your blog–something my friend Vinny Lingham has being doing for years over at Yola.

Anyway, spam-scrapers bloggers can now enjoy these features:

Cup of Joe: 9 Steps To Go From Newbie To Guru

So you want to be a famous SEO?

You want to be a Social Media guru?

Want to rock the socks off of affiliate marketers?

Awesome! Want a little tip on how to start?? Don’t start blogging! So you might be thinking What? Don’t blog? Are you crazy? (I am not sure) But, here’s the truth. Almost every “famous” or well respected person in their industry got to where they are by doing good work, not talking about it.

Nathan Hangen tells us that all you have to do is squelch your fear and step into your role. Sorry, Nathan but honestly there are a lot confident people that give bad information and lack real substance. As a result their confident facade looks fake and untrustworthy. You have to produce a good product and be confident in its delivery.