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Attention, Bloggers: We Have Arrived

Okay, it’s not the first time, but it does seem like a rather momentous one: bloggers are now being granted press passes from the City of New York. These passes allow qualified journalists to and even sometimes within police and fire lines (within reason, of course)—and everything from bloggers to other online-only content providers.

Although bloggers are often recognized as press members at sporting events and even political meetings, a city officially recognizing online media as a legitimate news source isn’t something we’ve seen happen very often. Giving online content providers the same rights and privileges that they extend to traditional media shows a pretty impressive respect—and it does feel like bloggers have finally arrived.

Fortune 100 (Slowly) Embracing Social Media

Yes, it’s like a slow-mo hug: the 100 largest Fortune 500 companies are accepting and integrating social media into their marketing strategies. BUt for many of them, it’s a one-piece-at-a-time proposition. A study by Burson-Marsteller shows that many Fortune 100 companies are trying one or two popular social media avenues, few have taken an integrated, whole-hog approach to social media.

In short:

  • 65% have active accounts on Twitter
  • 54% have a Facebook fan page
  • 50% have a YouTube channel
  • 33% have corporate blogs
  • 20% (inclusive) use all four platforms

NY Times to Put Blogs Behind Paywall

After years of debate and experimentation, the New York Times announced its decision of a pay-meter system last month. Although the switch isn’t due for more than a year, we’ve all had our questions. Last week, executives of the Times took the opportunity at the paidContent conference to answer those questions.

Unfortunately, it looks like they’re not all on the same page, especially when it comes to the many popular blogs hosted by the Times. Reports Felix Salmon of Reuters:

[Senior VP of Digital Operations Martin] Nisenholtz did say quite clearly that he expected ad revenue to go up rather than down, which implied to me that that paywall was going to be pretty porous. And [owner Arthur Sulzberger] said that “we are not trying to eliminate ourselves from the digital ecosystem”. But when I asked about specifics, it all got rather messy. It started when I asked whether the NYT’s own blogs would be counted towards the quota, and Nisenholtz replied that “our intention is to keep blogs behind the wall”.

89% of Journalists Source Stories From Social Media, Yet Only 15% Admit Its Importance

Now this looks familiar.

A new survey by Cision and Don Bates of The George Washington University, suggests that 89% of journalists source their stories from blogs, 65% from social networks such as Facebook, and 52% from Twitter.

That’s no surprise.

Yet despite this admission, journalists continue to downplay the importance of social media to their reporting efforts, with just 15% citing it as “important.”

Hmm, does that seem to you like a profession not wanting to admit that citizen-journalists and content creators are making their job obsolete?

Breaking down the data, we see that those journalists writing for web publications are more likely (69%) to use social media for news sources, than those writing for magazines (48%).

Google Kills Blogs Legally Posting Copyrighted Content

I know it all sounds crazy, but there are legal ways to post copyrighted content on the Internet—id est when you have permission from the copyright owner. But apparently that wasn’t enough for at least one of several blogspot-hosted music blogs pulled from Google’s Blogger for allegedly violating copyright. paidContent reports:

“We’d like to inform you that we’ve received another complaint regarding your blog,” begins the cheerful letter received by each of the owners of Pop Tarts, Masala, I Rock Cleveland, To Die By Your Side, It’s a Rap and Living Ears. All of these are music blogs – sites that write about music and post MP3s of what they are discussing. “Upon review of your account, we’ve noted that your blog has repeatedly violated Blogger’s Terms of Service … [and] we’ve been forced to remove your blog. Thank you for your understanding.”

Please Email This Article; Researchers Say You’ll Feel Better

If fear, scandal, sex, and humor sell newspapers, it stands to reason that those topics would make for the most popular articles on news sites and blogs. Right?


Researchers at the University of Pennsylvania have intensively studied the New York Times list of most-e-mailed articles and discovered that it was an entirely unexpected emotion that caused the average reader to share an article.

“Emotion in general leads to transmission, and awe is quite a strong emotion,” [Dr. Berger] said. “If I’ve just read this story that changes the way I understand the world and myself, I want to talk to others about what it means. I want to proselytize and share the feeling of awe. If you read the article and feel the same emotion, it will bring us closer together.”

Holy Blogosphere, Batman! Pope Urges Priests to Blog

Pope Benedict XVI has been the Holy See for almost five years, and during that time, he (and the Catholic church along with him) has become more and more involved in social media. Last year, he launched a YouTube channel, social media outreach initiative, and apps for Facebook and the iPhone. And now he’s urging parish priests to follow his lead into the Internet.

And just to show how with-it he really is, this message is from . . . the future. (No, really—it’s dated 16 May 2010.) For the 44th World Communications Day, the Supreme Pontiff noted the advancements in communications thanks to the Internet, and said (will say?):