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Marketing Pilgrim One of Top 20 Most Read Marketing Blogs

posted on January 11, 2010

The Marketing Executives Networking Group is a group of 2000 marketing executives (10 points if you already guessed that ;) ) at the VP level and higher. Recently, the group’s leadership asked members to name their favorite blogs by non-MENG members—and guess who was part of the top 20?

Oh, I guess the title kind of gave it away, didn’t it? That’s right, Marketing Pilgrim :) .

Seth Godin’s blog took top honors, with 59% of execs naming that as a favorite. Mashable was second with 38%. Tied for third were Chris Brogan’s Community and Social Media and Guy Kawasaki’s How to Change the World (30% each). One in five named Tom Peters’ blog, tied with Duct Tape Marketing to round out the top five (with six blogs ;) ).

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MyBlogLog to Become NoBlogLog?

posted on December 23, 2009

I don’t quite ever remember a social network that I at first so loved, and then ultimately, so hated. Fortunately, the bad taste left in my mouth by MyBlogLog will likely go away at the beginning of the year–according to rumors that Yahoo will shutter the service.

MyBlogLog had so much potential as a network that connected bloggers with their readers. So much, in fact, that Yahoo bought the company back in January 2007. The ink was barely dry on the contract when the service simply started sucking:

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Cop Draws Gun at Tweetup Snowball Fight; Is It So Clear-Cut?

posted on December 21, 2009

While it’s easy for us to predict the decline, and ultimate death of mainstream media, I wonder if we know what we’re letting ourselves in for. Take, for example, the recent incident that involved a Washington D.C. detective and a “tweetup” snowball fight.

Mashable alerted me to the story. With a couple of pics and a video, it’s easy to believe that the cop overreacted and should lose his job:

Now, I’m certainly not bashing Mashable here–they took the social media angle that appealed to their readers–but let’s look at the “citizen journalism” side of this. Viewing the photographs and cell phone video, you might confidently predict that there’s not much the police officer can say to defend his actions.

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Google’s Blogger Integrates with Amazon Associates

posted on December 16, 2009

Back in April, Google added a Monetize tab within Blogger to help its users earn money from AdSense on their site and in their feeds. Now they’re adding a new feature to that stable—Amazon Associates integration.

We’re used to hearing about the two companies as “frenemies” in the emerging eBook market—but hey, if cooperation makes things easier for users (and make the users and Amazon a buck), it’s definitely a good thing, right?

blogazon1

You’ve always been able to use Amazon Associates “manually” in a Blogger blog, but now there are options to make it fast and easy to use from right inside Blogger. (And I’m pretty jealous.) The above screen shows the default. Once you set up or enter your Associates ID, you’re given the option to add the Amazon Product Finder to the Edit and Compose New Post pages. The finder not only locates products within the Amazon store:
blogazon3

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Microblogging, Meet “Megablogging”: Post to WordPress via Twitter

posted on December 14, 2009

Let’s face it: nobody has the attention span to read more than 140 characters anymore. So WordPress’s latest effort—mobile microblogging cross posting to a regular blog—totally makes sense.

post-to-tweetie-wp-m

Actually, it’s really not a bad shot. Based on an API interface, you can now cross post Twitter updates (with geotagging) to your WordPress account. And really, if all you have to say fits in 140 characters, that’s pretty cool.

Of course, this also shows that WordPress’s tech team isn’t too worried about Twitter. And honestly, why should they be? Yeah, Twitter is popular and gets a lot of hype, but really, it serves a different purpose than full-sized blogs. Twitter is great for one-on-one, fast conversations (like public IM, I guess), and for interacting. It’s less great for . . . well, anything that takes more than 140 characters, for one.

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AdSense Supastar, That is What You Are

posted on November 19, 2009

AdSense publishers, I have some startling news for you:

Some of the ads displayed on your site are not that contextually relevant!

I know some of you are now saying, “well, duh!” but even Google is starting to admit that it’s showing some ads–when perhaps it shouldn’t.

OK, so Google didn’t actually admit that–at least not explicitly. It did, however, start testing a new “Featured Ad” format that will highlight AdSense ads that are more relevant than others.

Here’s an example:

A pretty little star, and a “Featured Ad” rollover is being tested on a small batch of AdSense ads. According to Google:

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The Price of One Anonymous Comment? Your Job

posted on November 18, 2009

gavelMost of us have blogs, right? How do you react to anonymous vulgar comments? Hit SPAM, right? Yeah, me too. And so did the Director of Social Media for the St. Louis Post-Dispatch Kurt Greenbaum. The first time. But when the anonymous commenter again posted the single-word vulgarity, Greenbaum tracked his IP address—to a school.

Probably thinking he was reporting a misbehaving student, Greenbaum contacted the school and explained the situation. Six hours later, the school called back: they’d found the commenter—an employee. After they confronted him, the employee resigned.

Most of us probably have an intrinsic notion that the anonymous commenter and Greenbaum both acted inappropriately (although there was no way for Greenbaum to know he was turning in an employee and not a student)—but perhaps the more important question is whether they were acting legally.