Yes, it’s like a slow-mo hug: the 100 largest Fortune 500 companies are accepting and integrating social media into their marketing strategies. BUt for many of them, it’s a one-piece-at-a-time proposition. A study by Burson-Marsteller shows that many Fortune 100 companies are trying one or two popular social media avenues, few have taken an integrated, whole-hog approach to social media.
- 65% have active accounts on Twitter
- 54% have a Facebook fan page
- 50% have a YouTube channel
- 33% have corporate blogs
- 20% (inclusive) use all four platforms