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Holy Blogosphere, Batman! Pope Urges Priests to Blog

Pope Benedict XVI has been the Holy See for almost five years, and during that time, he (and the Catholic church along with him) has become more and more involved in social media. Last year, he launched a YouTube channel, social media outreach initiative, and apps for Facebook and the iPhone. And now he’s urging parish priests to follow his lead into the Internet.

And just to show how with-it he really is, this message is from . . . the future. (No, really—it’s dated 16 May 2010.) For the 44th World Communications Day, the Supreme Pontiff noted the advancements in communications thanks to the Internet, and said (will say?):

32 Essential WordPress Plugins I Use…And You Don’t!

It’s been little over a year since I shared my super-secret list of WordPress plugins used on Marketing Pilgrim.

You loved it!

So, I’m back with an updated list–simply because I’ve made a lot of changes over the past year–and your blog needs to be just as awesome as ours, right? :-)

I’m sharing this list on one condition. By reading the list below, you agree to click the little green “retweet” button at the top right of this post.


Then read on, good sir/madam! :-)

(New) After the Deadline – make me sounds smarter

I added this plugin, when WordPress announced it was acquiring it. Unfortunately, I’m either extremely arrogant, too darn busy, or too nonchalant to care, because I rarely actually use it. Any grammatical errors in this post are hereby considered as intentional for comedic purposes! ;-)

Hoo Gives a Hoot About AOL’s Owl?

Do you like peep shows?

How about a sly peek at what could be part of AOL’s broader strategy to flood the web with contributor-generated content and monetize it?

Well, AOL built Owl as a testing ground for its SEED platform–or, as some people are calling it, its “craptent” platform. The site, according to an AOL insider, “is not currently being used,” but it gives us a sneak peek at how AOL plans to distribute content across the web.

What’s interesting is that SEED gives AOL the ability to create and syndicate content to sites such as Owl, with very little set-up costs. After all, Owl looks like a pretty slick site, but clearly AOL didn’t have too much invested in it–if it could so easily afford to let it lie fallow. I suspect we’ll see AOL build dozens of these sites–Hawk, Pigeon, Chicken, Yellow-nosed Albatross–the possibilities are endless! ;-)

FTC Unsure How to Enforce Blogging Guidelines; May Target Twitter

In case you’ve forgotten, 2009 was the year the FTC decided to go after mom bloggers (and other bloggers) with $11,000 fines for not disclosing reviewed freebies, sponsored posts or other relationships with companies—or not.

Despite the fervor over the FTC’s new guidelines, the fact is that they were designed to target a specific group of bloggers—ones making a living (or just a killing) off free products which they automatically gave glowing reviews. (And let’s face it, who’s going to be sorry to see them go?) But the guidelines were written widely enough to apply to mom bloggers who use coupons to book reviewers who receive advance review copies, even though neither of those situations guarantees a good review or even coverage.

Marketing Pilgrim One of Top 20 Most Read Marketing Blogs

The Marketing Executives Networking Group is a group of 2000 marketing executives (10 points if you already guessed that ;) ) at the VP level and higher. Recently, the group’s leadership asked members to name their favorite blogs by non-MENG members—and guess who was part of the top 20?

Oh, I guess the title kind of gave it away, didn’t it? That’s right, Marketing Pilgrim :) .

Seth Godin’s blog took top honors, with 59% of execs naming that as a favorite. Mashable was second with 38%. Tied for third were Chris Brogan’s Community and Social Media and Guy Kawasaki’s How to Change the World (30% each). One in five named Tom Peters’ blog, tied with Duct Tape Marketing to round out the top five (with six blogs ;) ).

MyBlogLog to Become NoBlogLog?

I don’t quite ever remember a social network that I at first so loved, and then ultimately, so hated. Fortunately, the bad taste left in my mouth by MyBlogLog will likely go away at the beginning of the year–according to rumors that Yahoo will shutter the service.

MyBlogLog had so much potential as a network that connected bloggers with their readers. So much, in fact, that Yahoo bought the company back in January 2007. The ink was barely dry on the contract when the service simply started sucking:

Cop Draws Gun at Tweetup Snowball Fight; Is It So Clear-Cut?

While it’s easy for us to predict the decline, and ultimate death of mainstream media, I wonder if we know what we’re letting ourselves in for. Take, for example, the recent incident that involved a Washington D.C. detective and a “tweetup” snowball fight.

Mashable alerted me to the story. With a couple of pics and a video, it’s easy to believe that the cop overreacted and should lose his job:

Now, I’m certainly not bashing Mashable here–they took the social media angle that appealed to their readers–but let’s look at the “citizen journalism” side of this. Viewing the photographs and cell phone video, you might confidently predict that there’s not much the police officer can say to defend his actions.