Every company has to grow and change with the times, but it’s even more vital when you’re in the internet biz. In a few short years, we went from using AOL and dial-up to Facebook and high-speed modems. Reinvention isn’t an option, it’s essential.
MapQuest spent the last 16 years helping people find their way. But now, everyone has a GPS system in their car or their phone and when we do look up an address online, we expect more than just turn-by-turn directions. So MapQuest reinvented itself as a travel discovery engine not just for actual travelers but for armchair travelers, too.
In November of 2012, they introduced MapQuest Discover. It’s Pinterest for places.