Selling ads is often equated with “selling out” which can be a big problem for sites that built their reputation on being hip and out-of-the-box.
Tumblr is one of these sites. Essentially, it’s a free blogging tool but it’s developed its own artistic personality. It leans heavily on graphics and moving GIFS. Humor, art and pop culture routinely collide and it’s primarily populated by younger users who use it both as a scrapbook of minutia and a place for social commentary.
Tumblr is unique and the site’s rise in popularity has been impressive. Says Forbes:
Tumblr’s tens of millions of registered users create 120,000 new blogs every day, for a total of 86 million and counting, which drive some 18 billion page views per month.