Marketing Pilgrim's "Content Marketing" Channel

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Would You Pay 50 Cents to Read This Post? Google Tests Micopayments for Content

People have always been happy to pay for newspaper and magazine subscriptions, as long as the words arrived printed on actual paper. Asking those same people to buy that same content in digital form is another story.

A few outlets have had success with paywalls on the majority of their content, but it’s hardly the norm. Now that tablet usage is increasing, digital magazine subscriptions are on the rise, but still, they usually come as a bonus when you get the printed matter in the mail.

Oddly, people are much more likely to purchase ebooks. In the UK, Amazon now sells more ebooks than print books, so why aren’t people buying short articles online?

Content Marketing for B2B Is All About Lead Gen

Before we look at some of the findings of the latest research into the world of content marketing could we look at the term ‘content marketing’. Is it me or is this just a phrase for the act of simply sharing what you know?

It’s not a revolutionary concept like many seem to try to convey. Content marketing is simply about being a little more intentional about how you share information that makes you and / or your company look better because you are putting your knowledge on display and not keeping it too close to the vest. Many companies get overwhelmed at the idea of ‘content marketing’ when really all they need to do is take information they already have and share it. Pretty basic, right? If you want to add to or debate this please do in the comments.

As for the intent of content marketing for the B2B space? It’s lead gen as the main goal or objective, no matter who does the research. These findings from blogger Holger Schulze, a blogger who writes at Everything Technology Marketing and VP of Marketing at eG Innnovations found (as repackaged by eMarketer)

While BtoB Magazine’s findings look quite similar.

Paid Content: To Index or Not to Index, That is the Question

Hello, you there! Person reading this post. How did you find it? If you’re a loyal MarketingPilgrim follower then maybe you came in here via our daily email update. Perhaps you came in off a social media link or you clicked a bookmark. If you’ve never been here before, then chances are you came in via a search engine. Welcome. We’re happy to have you and we hope you come back often.

Search engines are vital to the success of any site with written content. So why would you want to stop them from indexing your site?

The UK newspaper The Times stopped them because they felt it ran counter to their paid content business model. Back in 2010, the newspaper blocked search engine spiders as part of their conversion to digital subscriptions. Apparently, they believed that their good name alone would drive traffic to the site.

127 Rockin’ Content Marketing Tips – A #CMWorld 2012 Cheat Sheet

Great conferences can be frustrating.

They inspire you, cram your brain with creative ideas and “ah-ha!” moments, jam your wallet with the biz cards of new friends, expand your waistline and kill your per diem. (That’s the fun part.) Then it’s time for goodbyes, the hassles of travel, playing catch up at the office and wondering where all that momentum went.

If, like me, you’ve been trying to keep up with the flood of valuable insights from Content Marketing World 2012, here’s a cheat sheet to help you out. It’s a mashup of highlights from fellow attendees, blog posts that stood out, and a couple bonus links for your listening pleasure.

SPONSOR: Join CopyPress for Free Webinar

Have you ever wondered how you manage an editorial calendar? Ever wondered how to generate ideas for content that are both attention grabbing and insightful? I know I do from time to time!

On August 22 at 1pm EST our Social Media Channel sponsor, CopyPress, will be hosting a free webinar where I will be talking a bit about my experience here at Marketing Pilgrim and I will be joined by Melissa Fach, Managing Editor of Search Engine Journal and Jennifer Haley, Senior Content Editor for SEO at eBay.

It will be a fun and informal discussion of how we try to tackle the day-to-day of content management and production. I bet I will learn a lot so I am pretty excited! PLEASE JOIN US!

The Content Marketing Universe [Infographic]

This post comes from our Social Media channel sponsor CopyPress.

The fabric of the universe are basic chemical elements that create the stars and planets. The fabric of the Internet is content, which can be broken down into sections such as copy, images, and video. Our lives online are largely made up of time creating and digesting content, but the amount that is available and shared online is staggering. CopyPress helps companies to figure out how to get create a content cycle to play in this ever expanding content omniverse.

Enjoy the full infographic!

Amazon eBook Sales Surpass Print Book Sales in the UK

“Amazon said it had sold 114 ebooks for every 100 print books in the UK so far this year.”

That news comes from ZDnet and it’s very good news for content marketers. Here in the US, ebook sales topped print sales in May 0f 2011. But Kindle EU chief Jorrit Van der Meulen said that it took four years after the release of the Kindle to hit that mark in the US. It only took two years to get there in the UK.

What it means is that more and more people are ready to make the switch to digital assets and not just in books. Digital music has nearly replaced the CD. Digital movie downloads are now taking a bite out of the DVD market and when was the last time you bought a hard copy of a piece of software?