Marketing Pilgrim's "Content Marketing" Channel

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Content Marketing: Building an Engaged Audience

Content marketing is such an easy thing to say. It just rolls off the tongue and you can sound incredibly smart in a meeting when you give the mandate that “We must be more active and intentional in our content marketing efforts so we can develop a truly engaged audience!” There is a smattering of golf applause around the meeting room when you lay this one on your fellow marketers. Way to go!

Then there is the reality of said content marketing. Suddenly the pretty words become a millstone around your neck when you have the realization that all the writing and creation is time consuming and not so easy. Oh and why did you have to be so bold about engagement? A little less Red Bull maybe?

Well, never fear there are folks out there who have done this stuff and are willing to share. This infographic from BlueGlass pulls on their wide experience as well as that of the folks at Copyblogger. Let’s just say you will be hard pressed to find more experience in this area.

So click through to see the entire infographic and get busy with that content marketing effort to build the elusive engaged audience!

Tablet Owners Love Content and They’ll Pay For it, Too

It wasn’t long ago, we were talking about how attached we’ve all become to our cell phones, particularly our iPhones. A recent survey by Gazelle shows that the majority of iPhone owners would rather give up sex, even Facebook, than go without their phones for a weekend.

But when it comes to securing a place in our hearts, iPhones ain’t got nothing on tablets. The average tablet owner spends 13.9 hours a week caressing that smooth screen. 74% do it daily and 60% do it several times a day.

The numbers come from a newly released Online Publishers Association (OPA) report called “A Portrait of Today’s Tablet User – Wave II.

They found that tablet usage mostly happens at home between 5 and 11 pm. And what are they doing with their tablets? Mostly, accessing content.

 

Huffington Post Teams with Brands to Create New Content Sites

A couple of days ago, I said that the best way to keep traffic flowing to your website was to create solid usable and / or enjoyable content. Whether you’re selling a product, service or yourself, a static page of information won’t bring customers back over and over again. Content does that. Articles, short posts, videos, how-tos, tip sheets, photos, user submissions, games, stories, interviews — these are things customers come back for and search engine spiders, literally, eat them up.

The Huffington Post knows this, so they’re expanding their content reach by reaching out to brands who want to become publishers.

In the Age of Pinterest, Google Wants You To Know How To Index Images

First, social media took the art of the conversation and created a way to slice and dice our interactions into 140 character pieces. As social media users have adjusted to this new way of connecting there may be a realization that it’s not as easy as it sounds.

Enter the image. The rumor is that it is worth a thousand words. Video is taking over about of the time spent online. People are busy and, let’s face it, if we can convey an idea with an image and cut out the characters almost completely (aside from trying to SEO the heck out of the opportunity), then why not?

Netflix and Yahoo Pin Their Hopes on Original Content

Netflix was created as a means of sharing the content of others with a large group of people. They were the librarian. The mail carrier and eventually, the storage facility for streaming files.

Now, Netflix is taking on a new title, that of content creator. As stated in Variety, Netflix has five original shows coming up in 2012. The first show, Lilyhammer rolled out last month and House of Cards is highly anticipated.

But bringing in an audience on a new series is tough enough for TV stations that have been doing it for sixty years. So Netflix is hedging their bet a little by bringing back titles people already love. They’ve agreed to help foot the bill for a new season of canceled series Arrested Development.  There was also talk of them taking on Fox’s failed dino-epic Terra Nova.

Inspiration Alley: New Promos from Guinness, Toyota and Cadbury

Thomas Edison said that genius is 1% inspiration, 99% perspiration. I can’t help you with the second part, but I can help you with the first.

Every Friday, I’ll present to you a variety of new online, mobile, and social media marketing campaigns. It’s my hope that you’ll be inspired by the works of others because face it, even though inspiration is only 1%, it can be much harder to come by than the other 99.

Guinness Attempts to Break a World’s Record

Holidays are always a good time for a promo and no holiday could be better for Guinness Beer than St. Patrick’s Day. But simply asking folks to party responsibly on the Friendliest Day of the Year isn’t enough, so Guinness has added a second gimmick. They’re inviting folks to help them make it into the Guinness Book of Worlds Records for “The Largest St. Patrick’s Day Celebration.”

German News Producers Want Search Engines to Pay for Content

Content is what makes Google run. Every result it returns is linked to a piece of content somewhere else on the web, be it an article, photo, video or website. Over the years, Google has increased the detail in their results so you get a better idea of what’s behind the curtain before you click.

All results have a couple of lines of text under them drawn from the start of the article or keywords from the site. Some even show you a preview of the site before you click. All of this is intended to help the searcher find what he needs. So it’s a good thing for both the searcher and the content provider, right?