Marketing Pilgrim's "Content Marketing" Channel

Sponsor Marketing Pilgrim's "Content Marketing" Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

The Content Marketing Universe [Infographic]

This post comes from our Social Media channel sponsor CopyPress.

The fabric of the universe are basic chemical elements that create the stars and planets. The fabric of the Internet is content, which can be broken down into sections such as copy, images, and video. Our lives online are largely made up of time creating and digesting content, but the amount that is available and shared online is staggering. CopyPress helps companies to figure out how to get create a content cycle to play in this ever expanding content omniverse.

Enjoy the full infographic!

Amazon eBook Sales Surpass Print Book Sales in the UK

“Amazon said it had sold 114 ebooks for every 100 print books in the UK so far this year.”

That news comes from ZDnet and it’s very good news for content marketers. Here in the US, ebook sales topped print sales in May 0f 2011. But Kindle EU chief Jorrit Van der Meulen said that it took four years after the release of the Kindle to hit that mark in the US. It only took two years to get there in the UK.

What it means is that more and more people are ready to make the switch to digital assets and not just in books. Digital music has nearly replaced the CD. Digital movie downloads are now taking a bite out of the DVD market and when was the last time you bought a hard copy of a piece of software?

Google+ Button Rolls Out Recommendations for All

Bloggers have long used “see related posts” widgets to try and keep readers inside their own site. Now, Google+ is lending a hand in that regard with their new Google+ Recommendation Button.

The button is the same one you’re used to seeing, but now, when you hover, you get a suggested list of additional articles for your reading pleasure. Nifty. Here’s how it looks on MarketingPilgrim.

 

I tested this on a few other sites and found a couple of things;

1. Not every site with a Google+ button has the option. It’s supposed to happen automatically, but perhaps there are different kinds of buttons, or perhaps the roll out is still happening. If it’s not working on your site, you should try updating your code to the latest and greatest before panicking.

SEO, Digital Marketing and the World of Indie Films

When we talk about SEO we are oftentimes talking about SEO for business products. We want to have our content come up during the discovery process that customers and prospective customers go through as often as possible. That can be intensely competitive when you are trying to market and sell things like life insurance or women’s shoes or (insert product here). But what about independent films?

Huh? How did we get here? Well, an email from the Co-founder and President of independent film company One World Studios Ltd., Zack Coffman, started the process. You see Zack gets it and simply notified us here at Marketing Pilgrim that had mentioned us as a top resource in an SEO post he did on the Sundance Institute’s site.

Content Marketing: Building an Engaged Audience

Content marketing is such an easy thing to say. It just rolls off the tongue and you can sound incredibly smart in a meeting when you give the mandate that “We must be more active and intentional in our content marketing efforts so we can develop a truly engaged audience!” There is a smattering of golf applause around the meeting room when you lay this one on your fellow marketers. Way to go!

Then there is the reality of said content marketing. Suddenly the pretty words become a millstone around your neck when you have the realization that all the writing and creation is time consuming and not so easy. Oh and why did you have to be so bold about engagement? A little less Red Bull maybe?

Well, never fear there are folks out there who have done this stuff and are willing to share. This infographic from BlueGlass pulls on their wide experience as well as that of the folks at Copyblogger. Let’s just say you will be hard pressed to find more experience in this area.

So click through to see the entire infographic and get busy with that content marketing effort to build the elusive engaged audience!

Tablet Owners Love Content and They’ll Pay For it, Too

It wasn’t long ago, we were talking about how attached we’ve all become to our cell phones, particularly our iPhones. A recent survey by Gazelle shows that the majority of iPhone owners would rather give up sex, even Facebook, than go without their phones for a weekend.

But when it comes to securing a place in our hearts, iPhones ain’t got nothing on tablets. The average tablet owner spends 13.9 hours a week caressing that smooth screen. 74% do it daily and 60% do it several times a day.

The numbers come from a newly released Online Publishers Association (OPA) report called “A Portrait of Today’s Tablet User – Wave II.

They found that tablet usage mostly happens at home between 5 and 11 pm. And what are they doing with their tablets? Mostly, accessing content.

 

Huffington Post Teams with Brands to Create New Content Sites

A couple of days ago, I said that the best way to keep traffic flowing to your website was to create solid usable and / or enjoyable content. Whether you’re selling a product, service or yourself, a static page of information won’t bring customers back over and over again. Content does that. Articles, short posts, videos, how-tos, tip sheets, photos, user submissions, games, stories, interviews — these are things customers come back for and search engine spiders, literally, eat them up.

The Huffington Post knows this, so they’re expanding their content reach by reaching out to brands who want to become publishers.