It wasn’t long ago, we were talking about how attached we’ve all become to our cell phones, particularly our iPhones. A recent survey by Gazelle shows that the majority of iPhone owners would rather give up sex, even Facebook, than go without their phones for a weekend.
But when it comes to securing a place in our hearts, iPhones ain’t got nothing on tablets. The average tablet owner spends 13.9 hours a week caressing that smooth screen. 74% do it daily and 60% do it several times a day.
The numbers come from a newly released Online Publishers Association (OPA) report called “A Portrait of Today’s Tablet User – Wave II.”
They found that tablet usage mostly happens at home between 5 and 11 pm. And what are they doing with their tablets? Mostly, accessing content.