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Inspiration Alley: New Promos from Guinness, Toyota and Cadbury

Thomas Edison said that genius is 1% inspiration, 99% perspiration. I can’t help you with the second part, but I can help you with the first.

Every Friday, I’ll present to you a variety of new online, mobile, and social media marketing campaigns. It’s my hope that you’ll be inspired by the works of others because face it, even though inspiration is only 1%, it can be much harder to come by than the other 99.

Guinness Attempts to Break a World’s Record

Holidays are always a good time for a promo and no holiday could be better for Guinness Beer than St. Patrick’s Day. But simply asking folks to party responsibly on the Friendliest Day of the Year isn’t enough, so Guinness has added a second gimmick. They’re inviting folks to help them make it into the Guinness Book of Worlds Records for “The Largest St. Patrick’s Day Celebration.”

German News Producers Want Search Engines to Pay for Content

Content is what makes Google run. Every result it returns is linked to a piece of content somewhere else on the web, be it an article, photo, video or website. Over the years, Google has increased the detail in their results so you get a better idea of what’s behind the curtain before you click.

All results have a couple of lines of text under them drawn from the start of the article or keywords from the site. Some even show you a preview of the site before you click. All of this is intended to help the searcher find what he needs. So it’s a good thing for both the searcher and the content provider, right?

Video is Tops in Online Branded Content

Branded content has become increasingly popular with brand marketers as they search for new ways to engage an ad-weary audience. Top on the list? Video.

According to new numbers by Outbrain, 87% of the brand marketers and ad agencies they surveyed create branded videos to spread the good word.

Blog posts are still going strong, which pleases the writer in me. Articles have likely dropped off due to the infamous Panda Update of 2011. Which is fine, seeing as there are so many fresher options these days.

Rolling, Rolling, Rolling

96% of those surveyed said they use social media to drive traffic to their branded content. This is up from 88% last year. Paid Search and Display came in a close second with around 75% of the vote. Email didn’t even hit the 50% mark.

Grammar Tips to Avoid Looking Silly in Social Media

I talk a lot about my awful habit of publishing typos. I say this mainly to remind myself that I must think about it more seriously thus avoiding the embarrassment of being called out by readers. Typos don’t reflect well on a writer or a blog. It’s that simple.

Another area that is butchered in the online space, especially in social media, is grammar. While you may not think it is important in the larger scheme of things I would beg to differ. I see common grammatical errors every day and they make me cringe.

Apparently the folks at Copyblogger have had enough as well. They, along with the BlueGlass infographic team, have put together a helpful chart to help you avoid looking like you may be a bit under ed-u-ma-cated. Enjoy.

Yahoo To Announce Original Series Deal with Tom Hanks

So what’s this have to do with Internet marketing you ask? Everything is the correct answer.

Yahoo is announcing a deal to bring its first original scripted “series” to the online content producer and they are using a pretty big name, Tom Hanks, to make the splash.

Fresh off a new CEO hire, Scott Thompson, that everyone is at least curious about since he isn’t from the same space as Yahoo claims to be in, the beleaguered online traffic giant (even with all the screw ups!) is branching out in a big way. As the AP reports

Tom Hanks’ long gestating Web series is coming to Yahoo.

“Electric City,” an animated futuristic series Hanks has been developing for years, will premiere on Yahoo this spring. The series includes 20 episodes, each three- or four-minutes long.

Louis CK Cuts Out Middle Man and Would Do It Again

If you pay attention to how we categorize content here at Marketing Pilgrim you can get a good idea of where we feel a story fits in the Internet space. Most stories can be categorized in several different ways but there is usually one specific area that truly defines the story. In the case of the Louis CK experiment it’s all about a pretty successful job of content marketing.

For those of you who don’t know who Louis CK is, he is a comedian. He is funny. Very funny. He is also very crude at times so you have been warned. We have noted his great bit about how spoiled we are (see the end of this post if you haven’t enjoyed it already). He now is also a content marketing pioneer as explained here at The Next Web

Google Currents Adds Another Content Curation Option

Google has entered the competition for content packaging in the mobile space with its Google Current offering. From the Google Mobile blog

We strive to give you beautiful and simple ways to experience all the content the web has to offer, such as sharing photos on Google+, watching YouTube videos and discovering books, movies and music from Android Market. Today we’re expanding our content offering with the introduction of Google Currents, a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger.

Here is Google’s video explanation for you as well.