Marketing Pilgrim's "Content Marketing" Channel

Sponsor Marketing Pilgrim's "Content Marketing" Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Louis CK Cuts Out Middle Man and Would Do It Again

If you pay attention to how we categorize content here at Marketing Pilgrim you can get a good idea of where we feel a story fits in the Internet space. Most stories can be categorized in several different ways but there is usually one specific area that truly defines the story. In the case of the Louis CK experiment it’s all about a pretty successful job of content marketing.

For those of you who don’t know who Louis CK is, he is a comedian. He is funny. Very funny. He is also very crude at times so you have been warned. We have noted his great bit about how spoiled we are (see the end of this post if you haven’t enjoyed it already). He now is also a content marketing pioneer as explained here at The Next Web

Google Currents Adds Another Content Curation Option

Google has entered the competition for content packaging in the mobile space with its Google Current offering. From the Google Mobile blog

We strive to give you beautiful and simple ways to experience all the content the web has to offer, such as sharing photos on Google+, watching YouTube videos and discovering books, movies and music from Android Market. Today we’re expanding our content offering with the introduction of Google Currents, a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger.

Here is Google’s video explanation for you as well.

Cup of Joe: Content Marketing Is B#$*!t!

So you hire an SEO, social media guru, business coach, and who ever else is willing to take your money, and they all tell you the same thing: You need better content. At this point there is a 50% chance that they are right. So let’s take a look at what you should do if they are wrong, and what you should do if they are right.

If they are wrong.

So your consultants have told you that you need better content. But, you know for a fact that you produce amazing products and services, and all the content in the world isn’t going to change that. Here’s what you do: Fire them. Don’t waste anytime, pick up the phone right now and fire them. Find a new marketing or PR person that understands your business and can see the real value in your products and services. Hire people that appreciate your work because those are the ones that understand that outstanding product sell themselves, not content. All they need to do is let others know that as well.

Own Your Own Content Farm! [CARTOON]

This great comic about content farms was brought to my attention via Maria Popova and Timothy Hughes via Twitter.

The comic was created by Brian McFadden and appeared in the New York Times Sunday Review’s Opinion Pages a little while back. It pretty much says it all about content farms, doesn’t it? Enjoy.