comScore stayed up all night counting the ballots and the results are in. According to the Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013 politics and fashion were the big winners.
Unfortunately for many Americans, the boost in political traffic was due to news of the government shutdown. This resulted in a 21% uptick from the prior month.
In 2012, the top category was also the result of bad news. 83,197,000 logged on to weather related sites to learn more about Hurricane Sandy.
This year, we left the disasters behind for a taste of glitz and glam. 61,661,000 people visited a beauty, fashion or style site in October of 2013. Last year, that category didn’t even make the top 10. Was there a big fashion story that caused the bump this year? If you’re a fashionista and you know, tell us about it in the comments below.