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Content Theives Rake in a Quarter of a Billion in Ad Dollars Per Year

Small Content theftIt’s 2 o’clock. Do you know where your ads are?

According to the Digital Citizens Alliance, a large number of your legitimate ads are working to support online content thieves. They estimate that these rip-off sites will earn around $227 million in annual ad revenue. The 30 largest sites that specialize in downloaded movies, music and TV shows will each make more than $4 million.

Even if you don’t agree that download sites cut into entertainment industry profits, is that where you want your ad dollar to go?

Yahoo Uses Tumblr Power to Deliver Native Ads and Digital Mags

Think you know Yahoo? Well, you don’t. Ned Brody, Head of the Americas at Yahoo! (yes, that’s really his title) told AdAge that this this isn’t the 1990′s website we all remember – this is the new and improved, spiffy, glossy, high-tech Yahoo for the new millennium. And I know that sounded sarcastic, but I mean it.

Yahoo is working on a new way of delivering sponsored content using the Tumblr platform that they bought almost a year ago.

Yahoo food

This is Yahoo Food. It’s one of two new Yahoo digital magazines (the other is Yahoo Tech) that combines sharp graphics with moving text blocks that create the feel of interactivity. It’s the kind of thing you expect on a tablet, but they’re doing it on the web.

Facebook Releases a New Reader App That Makes Their Own App Look Clunky

Paper from FacebookRemember when we used to write actual letters and mail them to people or create stories by typing on a typewriter? Well, none of that is coming back, but Facebook wants you to feel the nostalgia for a moment before you launch Paper, their new “storytelling”  app.

Paper is the first app to come out of Facebook Creative Labs and it’s a beauty. At the core, it’s a curated news reader and so, I suppose, is Facebook. But Paper is elegant and bold and simple and intuitive. It’s about content not clickables. As I writer and reader, I couldn’t be more pleased.

I’ll tell you what Paper does, but you really need to see it in action to appreciate the beauty of this app.

Three Ways To Turn Your Content Marketing Efforts In To A Blazing Fire

fireIn Youtility, Jay Bear wrote, “content is fire, social media is gasoline” and I truly believe that. Yes, great content that is optimized for the search engines can generate a lot of awareness and new business, but by peppering in social media marketing strategies, you can truly light that content on fire and explode your business.

A lot our clients at Stryde, rely on us for content strategy and execution. They invest a lot of money into content initiatives and in return, expect a lot back in terms of awareness and revenue. I’m sure it’s the same at your agency or if you’re an in-house marketer, the same in your organization.

Verizon’s Purchase of CDN Provider EdgeCast Says Content is Still Royalty

Verizon logoVerizon is a big company.

Like many big companies it can appear a little clumsy and out of touch at times but it is important to watch the moves it makes because it gives insight into the thinking around the direction f the online space.

Verizon is primarily known as a network provider and among the leading (if not THE leading) wireless carrier.

As a marketing pro are you asking “So what?” yet? You should and here’s why. Verizon is set to purchase CDN (content delivery network) provider EdgeCast Networks for $350 million and marketers should take note. For years content has been pushed to the edge of networks to facilitate faster and smoother delivery (which in turn simply means better end user experience which is something all marketers should desire) and Verizon has decided that it should be in this game itself rather than depending on third parties.

TechCrunch reports

FTC Organizes a Workshop On Native Advertising and Confuses Itself

Scratching headYeah, the headline is correct. The Federal Trade Commission is trying to put together its case for or against native advertising. Unfortunately, the agency isn’t sure about the true nature of native ads and admitted as much following its own conference. Leave it to a government agency to, in effect, confuse itself.

Adweek reports

A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media’s hottest ad format.

The Federal Trade Commission, which organized the workshop, has been bringing cases against ads masquerading as editorial content since 1917 (the first case was against a newspaper ad for an electric vacuum cleaner). But digital media has put what the FTC once termed “masquer-ads” on steroids.

comScore October Media Metrix: Talking Politics and Fashion

comScore stayed up all night counting the ballots and the results are in. According to the Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013 politics and fashion were the big winners.

Unfortunately for many Americans, the boost in political traffic was due to news of the government shutdown. This resulted in a 21% uptick from the prior month.

Comscore Oct 2013In 2012, the top category was also the result of bad news. 83,197,000 logged on to weather related sites to learn more about Hurricane Sandy.

This year, we left the disasters behind for a taste of glitz and glam. 61,661,000 people visited a beauty, fashion or style site in October of 2013. Last year, that category didn’t even make the top 10. Was there a big fashion story that caused the bump this year? If you’re a fashionista and you know, tell us about it in the comments below.