Marketing Pilgrim's "Content Marketing" Channel

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Getty Images for Free? Getty Embed Makes it So

Getty EmbedEvery new blogger has the same question, “where can I find decent legal images for my blog?” They want to play by the rules but it’s tough, especially if you’re covering fashion, celebrities or breaking news. It was tricky enough when all you needed was one pic per post but these days images are taking over for text and that makes the problem even more pressing.

On the other side, we have Getty Images, one of the premiere sources for trending photos. It’s the archive everyone from ETOnline to the LA Times turns to for celebrity coverage but for the average small biz blogger, the per photo cost is way out of reach. So instead of paying. . .what do they do? Many bloggers use the images anyway and hope they won’t be asked to take them down. Getty could fight. . instead, they decided to switch.

SES London: Affordable Content Marketing for Small Businesses [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Lisa Myers of Verve Search to share some ideas for content marketing that doesn’t cost the earth.

Majority of Marketers Say They Don’t Have the Digital Tools They Need to Succeed

Top PrioritiesThe newly released 2014 Digital Trends report from Econsultancy and Adobe shows that both B2B and B2C marketers are making big changes in the way they reach out to their customers. Unfortunetly, only 23% of marketers believe they have the tools they need to succeed.

Marketers said they were concerned about social media curation tools that block business messages. Others worry that we’ve given customers too many ways to buy exactly what they want so competition keeps growing as customer loyalty fades. But the biggest is the speed at which digital marketing keeps changing.

Said one respondent,

“The creative use of technology coming through the generations [is a key trend]. The 40-year-old marketing director doesn’t have the understanding and natural intuitiveness of the digital natives and so can’t imagine what is coming next. The hyper-connected generation and all its baggage is fast on the horizon.”

Content Theives Rake in a Quarter of a Billion in Ad Dollars Per Year

Small Content theftIt’s 2 o’clock. Do you know where your ads are?

According to the Digital Citizens Alliance, a large number of your legitimate ads are working to support online content thieves. They estimate that these rip-off sites will earn around $227 million in annual ad revenue. The 30 largest sites that specialize in downloaded movies, music and TV shows will each make more than $4 million.

Even if you don’t agree that download sites cut into entertainment industry profits, is that where you want your ad dollar to go?

Yahoo Uses Tumblr Power to Deliver Native Ads and Digital Mags

Think you know Yahoo? Well, you don’t. Ned Brody, Head of the Americas at Yahoo! (yes, that’s really his title) told AdAge that this this isn’t the 1990’s website we all remember – this is the new and improved, spiffy, glossy, high-tech Yahoo for the new millennium. And I know that sounded sarcastic, but I mean it.

Yahoo is working on a new way of delivering sponsored content using the Tumblr platform that they bought almost a year ago.

Yahoo food

This is Yahoo Food. It’s one of two new Yahoo digital magazines (the other is Yahoo Tech) that combines sharp graphics with moving text blocks that create the feel of interactivity. It’s the kind of thing you expect on a tablet, but they’re doing it on the web.

Facebook Releases a New Reader App That Makes Their Own App Look Clunky

Paper from FacebookRemember when we used to write actual letters and mail them to people or create stories by typing on a typewriter? Well, none of that is coming back, but Facebook wants you to feel the nostalgia for a moment before you launch Paper, their new “storytelling”  app.

Paper is the first app to come out of Facebook Creative Labs and it’s a beauty. At the core, it’s a curated news reader and so, I suppose, is Facebook. But Paper is elegant and bold and simple and intuitive. It’s about content not clickables. As I writer and reader, I couldn’t be more pleased.

I’ll tell you what Paper does, but you really need to see it in action to appreciate the beauty of this app.

Three Ways To Turn Your Content Marketing Efforts In To A Blazing Fire

fireIn Youtility, Jay Bear wrote, “content is fire, social media is gasoline” and I truly believe that. Yes, great content that is optimized for the search engines can generate a lot of awareness and new business, but by peppering in social media marketing strategies, you can truly light that content on fire and explode your business.

A lot our clients at Stryde, rely on us for content strategy and execution. They invest a lot of money into content initiatives and in return, expect a lot back in terms of awareness and revenue. I’m sure it’s the same at your agency or if you’re an in-house marketer, the same in your organization.