Maybe we should modify the clarion call of the Internet marketing space from “Content is king!” to “Content marketing is king!”?
Content marketing has a broad definition and it is likely that no two marketers would have the exact same definition if asked what the term means to them and their marketing efforts.
But no matter how it is defined, content marketing is being used more and more. A recent study from Unisphere Research and reported by eMarketer shows that just the budget that is allocated to content marketing alone is enough evidence to show that content marketing is no longer just a buzz word.
With 41% of the respondents saying that somewhere between 10 to 50% of budget is being allocated to content marketing that should make many stand up and take notice.