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Content Marketing Continues to Evolve

Maybe we should modify the clarion call of the Internet marketing space from “Content is king!” to “Content marketing is king!”?

Content marketing has a broad definition and it is likely that no two marketers would have the exact same definition if asked what the term means to them and their marketing efforts.

But no matter how it is defined, content marketing is being used more and more. A recent study from Unisphere Research and reported by eMarketer shows that just the budget that is allocated to content marketing alone is enough evidence to show that content marketing is no longer just a buzz word.

Content Marketing Budget

With 41% of the respondents saying that somewhere between 10 to 50% of budget is being allocated to content marketing that should make many stand up and take notice.

Don’t Just Look at the Pictures: Pinterest Invites You to Read This

read this pinterest

Writers rejoice! Pinterest is now promoting reading.

Yes, the site that is all about the pretty pictures, is now making it easier for visitors to see that there’s more to the story with article pins.

Like movie, recipe and product pins before it, article pins are designed to pull in data sets that are specific to that category. In this case, it’s headline, author, story description and link.

Pinterest’s announcement post makes it sound like all of these fields will populate automatically but so far that’s not the case.  The author is the most illusive piece of information and that’s probably because blogs use a variety of ways to attach the name to the post.

Neil Young’s Pono to Launch in 2014

pono_2014-313x234In Internet marketing we tend to be very visually oriented. Everything is read or seen or viewed. We measure impressions. We often act as if there are no other senses any more.

Enter Pono. This is Neil Young’s pet project to make digital music sound as close to the studio rendering that only the musicians themselves experience. Young has been working on the service and device offering that he claims will bring music back to its fullness. Young for years has bemoaned the advent of CD’s and all things digital music claiming that what consumers ultimately hear is only about 5-10% of the actual sound of the music that is created in a studio.

Twitter’s Related Headlines Help Readers Go Beyond the Tweet

Twitter is often used as a source for breaking news but once a story gets rolling, you usually need more than what you can fit in a Tweet. Twitter’s new Related Headlines feature gets the job done by linking Twitter followers to the news outlets covering the story. Sort of.

At first glance, I thought I understood this new feature but the more I read, the less I know. Let’s work through this together.

In the announcement post, Twitter used this example from NBA star Jason Collins.

jason collins tweet

This is a screencap of the permalink page for this Tweet. The bottom half has the “Related headlines,” that’s followed by the Reply box and then the reply responses. (It was too much to feature here, click the link if you want to see it functioning live.)

Google vs the Press Release: Manipulation or Good Business?

mgylInqGoogle thought it was time to remind everyone that link schemes are a violation of their webmaster guidelines and anyone caught trying to game the system will be severely dealt with.

Of course. We get it. We all know about black hat SEO and about Panda and Penguin and the rest of the zoo. We got the message and most of the marketers online have fallen in line and have nothing to worry about.

Or not.

Google’s latest update contains a few paragraphs that will make even the most by-the-book marketer lose a little sleep. For example:

Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that violate our guidelines:

NBC News Buys Stringwire and Gives Power to the People

stringwireNBC News has acquired a new user-generated, live video service called Stringwire which they’ll use to help gather on-the-scene coverage of breaking stories.

The company’s name is probably a combination of two terms commonly used in news journalism – stringer and wire. A stringer is a freelance journalist or photographer who sells his content to a news “wire” for distribution to a variety of news outlets. It’s a grand old system that has been around since newspapers began and it works because you can’t have a reporter standing by in every city waiting for news.

Stringwire takes that concept a step further with a system that turns every person with smartphone into a news producer.

Here’s how the New York Times explains it:

People Prefer to Watch Sports Videos on Tablets and Other Interesting Mobile Content Facts

battle of the mobile devices

Mobile is to today’s content marketer what the printing press was for newspaper publishers. Thanks to these handy devices it’s easier than ever to put an abundance of content into a reader’s hands both quickly and cheaply.

Sure people still sit down at their computers to watch videos and read blogs and news but mobile does two things a PC can’t do. First, it allows people to access content almost anywhere and at anytime. That means they can catch up on their reading while standing in line at the bank. Or, as they do here in Southern California, while they’re stuck in traffic.

Second, mobile allows for laid back browsing – when you’re sitting on the couch waiting for the commercials to end so you can see who is going home on Project Runway. It’s the perfect time for consuming short chunks of information.