Marketing Pilgrim's "Content Marketing" Channel

Sponsor Marketing Pilgrim's "Content Marketing" Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Three Ways To Turn Your Content Marketing Efforts In To A Blazing Fire

fireIn Youtility, Jay Bear wrote, “content is fire, social media is gasoline” and I truly believe that. Yes, great content that is optimized for the search engines can generate a lot of awareness and new business, but by peppering in social media marketing strategies, you can truly light that content on fire and explode your business.

A lot our clients at Stryde, rely on us for content strategy and execution. They invest a lot of money into content initiatives and in return, expect a lot back in terms of awareness and revenue. I’m sure it’s the same at your agency or if you’re an in-house marketer, the same in your organization.

Verizon’s Purchase of CDN Provider EdgeCast Says Content is Still Royalty

Verizon logoVerizon is a big company.

Like many big companies it can appear a little clumsy and out of touch at times but it is important to watch the moves it makes because it gives insight into the thinking around the direction f the online space.

Verizon is primarily known as a network provider and among the leading (if not THE leading) wireless carrier.

As a marketing pro are you asking “So what?” yet? You should and here’s why. Verizon is set to purchase CDN (content delivery network) provider EdgeCast Networks for $350 million and marketers should take note. For years content has been pushed to the edge of networks to facilitate faster and smoother delivery (which in turn simply means better end user experience which is something all marketers should desire) and Verizon has decided that it should be in this game itself rather than depending on third parties.

TechCrunch reports

FTC Organizes a Workshop On Native Advertising and Confuses Itself

Scratching headYeah, the headline is correct. The Federal Trade Commission is trying to put together its case for or against native advertising. Unfortunately, the agency isn’t sure about the true nature of native ads and admitted as much following its own conference. Leave it to a government agency to, in effect, confuse itself.

Adweek reports

A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media’s hottest ad format.

The Federal Trade Commission, which organized the workshop, has been bringing cases against ads masquerading as editorial content since 1917 (the first case was against a newspaper ad for an electric vacuum cleaner). But digital media has put what the FTC once termed “masquer-ads” on steroids.

comScore October Media Metrix: Talking Politics and Fashion

comScore stayed up all night counting the ballots and the results are in. According to the Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013 politics and fashion were the big winners.

Unfortunately for many Americans, the boost in political traffic was due to news of the government shutdown. This resulted in a 21% uptick from the prior month.

Comscore Oct 2013In 2012, the top category was also the result of bad news. 83,197,000 logged on to weather related sites to learn more about Hurricane Sandy.

This year, we left the disasters behind for a taste of glitz and glam. 61,661,000 people visited a beauty, fashion or style site in October of 2013. Last year, that category didn’t even make the top 10. Was there a big fashion story that caused the bump this year? If you’re a fashionista and you know, tell us about it in the comments below.

Study Reveals Reasons for Executives Delaying Digital

It’s 2013 so nobody still has issues with getting involved in the digital space, right?

Well, according to a study conducted by the MIT Sloan Management Review and Capgemini Consulting and reported by eMarketer it appears that there are still barriers.

Corporate Cultural Barriers for Digital

We don’t have time for this right now? Really?

We don’t know how to that? Then learn it.

This is the way we’ve always done it. So what?

The rest of the questions / concerns get progressively worse.

What will it take to make folks like this see the light? Maybe it’s just waiting until they age out? That seems to be the most likely since not everyone is going to get onboard. They just aren’t. Time to move on, right?

You Say e-mail but the New York Times Says email

NYT Style GuideWhile it doesn’t sound like much of a big deal, the New York Times has updated its style guide and it could be the place to go to find out if you are minding your online ‘p’s and q’s”.

Does it sound petty and ridiculous? On the surface a little but what it really is an indication of the continuing maturity of the online space. It may sound overdone but the more formal the web gets it could indicate a more controlled approach to the traditionally wild west approach.

The Verge reports

Facebook ‘Stories to Share’ Helps Media Pages Decide What to Post

Writers have been using Facebook to share their stories almost since the site began. But in the past few years, Facebook has been working to make news stories and web articles a bigger part of the site. They gave us subscribe buttons as an alternative to a follow and I recall an effort to run news stories down the sidebar?

In the end, most media outlets have settled for pushing their content into the newsfeed in the same way everyone else does it – with a Facebook Page and a lot of tenacity.

Now Facebook is trying to up the media profile one more time with a tool they call “Stories to Share.”

stories to share