Like many big companies it can appear a little clumsy and out of touch at times but it is important to watch the moves it makes because it gives insight into the thinking around the direction f the online space.
Verizon is primarily known as a network provider and among the leading (if not THE leading) wireless carrier.
As a marketing pro are you asking “So what?” yet? You should and here’s why. Verizon is set to purchase CDN (content delivery network) provider EdgeCast Networks for $350 million and marketers should take note. For years content has been pushed to the edge of networks to facilitate faster and smoother delivery (which in turn simply means better end user experience which is something all marketers should desire) and Verizon has decided that it should be in this game itself rather than depending on third parties.