Link building is not dead.
Link building is still imperative to any SEO efforts.
The “old” ways of link building are still valuable.
But things have changed for you as a marketer.
And this change is only the beginning.
Here’s where you are now, and where you’re going as an SEO, link builder, and content marketer.
The Four Axioms of Search Engines and Relevance
Search engines are here for one thing: To provide the most relevant search results for its users.
That’s it. Nothing else.
Search engines do not care that you rely on their traffic to make money as a marketer or webmaster. And in the ways that they do care (e.g. making Google Analytics free), they only care about because it helps them fulfill on their promise to their users.