Mobile is to today’s content marketer what the printing press was for newspaper publishers. Thanks to these handy devices it’s easier than ever to put an abundance of content into a reader’s hands both quickly and cheaply.
Sure people still sit down at their computers to watch videos and read blogs and news but mobile does two things a PC can’t do. First, it allows people to access content almost anywhere and at anytime. That means they can catch up on their reading while standing in line at the bank. Or, as they do here in Southern California, while they’re stuck in traffic.
Second, mobile allows for laid back browsing – when you’re sitting on the couch waiting for the commercials to end so you can see who is going home on Project Runway. It’s the perfect time for consuming short chunks of information.