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Neil Young’s Pono to Launch in 2014

pono_2014-313x234In Internet marketing we tend to be very visually oriented. Everything is read or seen or viewed. We measure impressions. We often act as if there are no other senses any more.

Enter Pono. This is Neil Young’s pet project to make digital music sound as close to the studio rendering that only the musicians themselves experience. Young has been working on the service and device offering that he claims will bring music back to its fullness. Young for years has bemoaned the advent of CD’s and all things digital music claiming that what consumers ultimately hear is only about 5-10% of the actual sound of the music that is created in a studio.

Twitter’s Related Headlines Help Readers Go Beyond the Tweet

Twitter is often used as a source for breaking news but once a story gets rolling, you usually need more than what you can fit in a Tweet. Twitter’s new Related Headlines feature gets the job done by linking Twitter followers to the news outlets covering the story. Sort of.

At first glance, I thought I understood this new feature but the more I read, the less I know. Let’s work through this together.

In the announcement post, Twitter used this example from NBA star Jason Collins.

jason collins tweet

This is a screencap of the permalink page for this Tweet. The bottom half has the “Related headlines,” that’s followed by the Reply box and then the reply responses. (It was too much to feature here, click the link if you want to see it functioning live.)

Google vs the Press Release: Manipulation or Good Business?

mgylInqGoogle thought it was time to remind everyone that link schemes are a violation of their webmaster guidelines and anyone caught trying to game the system will be severely dealt with.

Of course. We get it. We all know about black hat SEO and about Panda and Penguin and the rest of the zoo. We got the message and most of the marketers online have fallen in line and have nothing to worry about.

Or not.

Google’s latest update contains a few paragraphs that will make even the most by-the-book marketer lose a little sleep. For example:

Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that violate our guidelines:

NBC News Buys Stringwire and Gives Power to the People

stringwireNBC News has acquired a new user-generated, live video service called Stringwire which they’ll use to help gather on-the-scene coverage of breaking stories.

The company’s name is probably a combination of two terms commonly used in news journalism – stringer and wire. A stringer is a freelance journalist or photographer who sells his content to a news “wire” for distribution to a variety of news outlets. It’s a grand old system that has been around since newspapers began and it works because you can’t have a reporter standing by in every city waiting for news.

Stringwire takes that concept a step further with a system that turns every person with smartphone into a news producer.

Here’s how the New York Times explains it:

People Prefer to Watch Sports Videos on Tablets and Other Interesting Mobile Content Facts

battle of the mobile devices

Mobile is to today’s content marketer what the printing press was for newspaper publishers. Thanks to these handy devices it’s easier than ever to put an abundance of content into a reader’s hands both quickly and cheaply.

Sure people still sit down at their computers to watch videos and read blogs and news but mobile does two things a PC can’t do. First, it allows people to access content almost anywhere and at anytime. That means they can catch up on their reading while standing in line at the bank. Or, as they do here in Southern California, while they’re stuck in traffic.

Second, mobile allows for laid back browsing – when you’re sitting on the couch waiting for the commercials to end so you can see who is going home on Project Runway. It’s the perfect time for consuming short chunks of information.

B2B Readers Want Their Print and Digital, Too!


While consumers are slowing giving up their magazine subscriptions in favor of the web, people are still turning to print magazines for their business needs.

According to a survey by ABM, 96% of media users still read trade magazines to keep up on what’s happening in their industry. 45% said they read a print magazine at least weekly. Of course, the numbers for web users were even higher but 74% said they go back and forth between traditional print and digital media.

Above all, B2B readers are looking for practical information they can use to run their business and make buying decisions. In addition to print and the web, 93% said they read information provided by product manufacturers, 92% rely on e-newsletters and 80% turn to conferences and trade shows to help keep them up-to-date.

The Main Goal of Content Marketing? Leads

Content marketing is everything these days. Everything that a marketer does is about content. Develop content for thought leadership. Develop content for various channels to reach everyone where they are. It makes sense.

Of course, developing that content isn’t just an exercise to keep people working. It’s about getting people to buy products and services.

According to a study reported by eMarketer that was performed by IMN (a conference organizer), that fact has become much more apparent in recent months. When marketers were polled regarding the primary goals of content marketing they really showed there is pressure to generate leads in today’s marketplace. Take a look for yourself.

Primary Goal of Content Marketing

OK, if you are a content marketer you better generate leads, huh? But what is most interesting about this though is that even though there was a relatively low percentage of respondents in 2012 saying that revenue generation was their primary goal (9%) there isn’t even any mention of it in this year’s numbers.