“Amazon said it had sold 114 ebooks for every 100 print books in the UK so far this year.”

That news comes from ZDnet and it’s very good news for content marketers. Here in the US, ebook sales topped print sales in May 0f 2011. But Kindle EU chief Jorrit Van der Meulen said that it took four years after the release of the Kindle to hit that mark in the US. It only took two years to get there in the UK.

What it means is that more and more people are ready to make the switch to digital assets and not just in books. Digital music has nearly replaced the CD. Digital movie downloads are now taking a bite out of the DVD market and when was the last time you bought a hard copy of a piece of software?

Content marketing is such an easy thing to say. It just rolls off the tongue and you can sound incredibly smart in a meeting when you give the mandate that “We must be more active and intentional in our content marketing efforts so we can develop a truly engaged audience!” There is a smattering of golf applause around the meeting room when you lay this one on your fellow marketers. Way to go!

Then there is the reality of said content marketing. Suddenly the pretty words become a millstone around your neck when you have the realization that all the writing and creation is time consuming and not so easy. Oh and why did you have to be so bold about engagement? A little less Red Bull maybe?

Well, never fear there are folks out there who have done this stuff and are willing to share. This infographic from BlueGlass pulls on their wide experience as well as that of the folks at Copyblogger. Let’s just say you will be hard pressed to find more experience in this area.

So click through to see the entire infographic and get busy with that content marketing effort to build the elusive engaged audience!

A couple of days ago, I said that the best way to keep traffic flowing to your website was to create solid usable and / or enjoyable content. Whether you’re selling a product, service or yourself, a static page of information won’t bring customers back over and over again. Content does that. Articles, short posts, videos, how-tos, tip sheets, photos, user submissions, games, stories, interviews — these are things customers come back for and search engine spiders, literally, eat them up.

The Huffington Post knows this, so they’re expanding their content reach by reaching out to brands who want to become publishers.

First, social media took the art of the conversation and created a way to slice and dice our interactions into 140 character pieces. As social media users have adjusted to this new way of connecting there may be a realization that it’s not as easy as it sounds.

Enter the image. The rumor is that it is worth a thousand words. Video is taking over about of the time spent online. People are busy and, let’s face it, if we can convey an idea with an image and cut out the characters almost completely (aside from trying to SEO the heck out of the opportunity), then why not?