Why you ask? Well, there was considerable consternation last year when Hostess filed for bankruptcy and the iconic snack ‘food’ was being discontinued. Admittedly I was bothered at the time even though I probably had not eaten a Twinkie in over 20 years (although if I found some in my pantry from 20 years ago they would still be ready to eat which is pretty cool ). Well, in what will be an interesting study in the power of a brand, and the Internetm it looks like Twinkies are coming back in July.
The brand will need to do something other than just show up as Adweek points out