Of course. We get it. We all know about black hat SEO and about Panda and Penguin and the rest of the zoo. We got the message and most of the marketers online have fallen in line and have nothing to worry about.
Google’s latest update contains a few paragraphs that will make even the most by-the-book marketer lose a little sleep. For example:
Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that violate our guidelines: