Is anyone surprised that About.com is still standing? Before Wikipedia, it was the best place to find a lot of specific information about a wide range of topics with everything from Action Figures to Zoology.
What sets the company apart from standard blog sites is their extremely specific template style which leans heavily on evergreen resource pages. They’re also known for the amount of text they publish on a page and they are the reigning champs when it comes to internal linking.
They’re also king of the adsense placements. They weave so many plain text ads into their template it’s often hard to tell what’s content and what’s not. And I guess that’s the point.