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Elastic Pricing for Content: Should Popularity Drive Prices Up or Down?

This morning, I visited the online portal for my local newspaper to check on my subscription. (I didn’t get my Sunday paper.) When I hit the page, I saw a story that interested me, so I clicked on the headline to read it and got this:

ocregister

I understand their need to make money but there are several things that bothered me about this graphic. First, the idea that this particular story is “original content exclusively for subscribers.” It’s a story about a traffic accident that led to a freeway closure. Even though I subscribe to the newspaper, rather than deal with figuring out how to log in, guess what I did? I left the site and went to local news station KTLA where I was able to read the story right now and for free.

The Why and How for the Evolution of Link Building as Content Marketing (Part 1)

link building.bwI first want to get three things out of the way:

Link building is not dead.
Link building is still imperative to any SEO efforts.
The “old” ways of link building are still valuable.
But things have changed for you as a marketer.

And this change is only the beginning.

Here’s where you are now, and where you’re going as an SEO, link builder, and content marketer.

The Four Axioms of Search Engines and Relevance

Search engines are here for one thing: To provide the most relevant search results for its users.

That’s it. Nothing else.

Search engines do not care that you rely on their traffic to make money as a marketer or webmaster. And in the ways that they do care (e.g. making Google Analytics free), they only care about because it helps them fulfill on their promise to their users.

Google Tests Larger Thumbnails in News Results

According to Google Operating System, Google is testing larger thumbnails for news results. This may not seem like a big deal, but it kinda is. Because it’s not just the photo that’s changing, it’s where the title lands that is important. Have a look.

This is what you see if you search for a news story using the “Web” tab.

current news

There’s one small photo in line with the top story, followed by additional links. Above the is a general topic link that sends you to the “News” tab.

news specific

Friday Fun: Most Famous Brands by State

This image put together by writer and artist Steve Lovelace which he calls “Corporate States of America” is a great conversation starter for marketing junkies. While Lovelace meant it as social commentary (and I get that) most people miss that point.

Whether it serves a greater purpose (Be aware America, it’s a corporate country! Nice but not exactly a hidden gem) or not, it’s fun to go the lighter route and debate some of the choices. OK Pilgrims, start with the choice for California ……discuss!

Most Famous Brands by State

This helpful update came from the folks at Adweek (along with some humorous commentary of its own)

UPDATE: A few of the states are hard to make out. New Jersey is Campbell’s, New Hampshire is Timberland, Vermont is Ben & Jerry’s, Rhode Island is Hasbro, Delaware is DuPont, and Hawaii is Hawaiian Airlines.

Twinkies To Pull a Lazarus As They Are Brought Back to Life

gty_twinkies_nt_130319_wblogIs this an Internet marketing story? Not yet but it will be.

Why you ask? Well, there was considerable consternation last year when Hostess filed for bankruptcy and the iconic snack ‘food’ was being discontinued. Admittedly I was bothered at the time even though I probably had not eaten a Twinkie in over 20 years (although if I found some in my pantry from 20 years ago they would still be ready to eat which is pretty cool ;-) ). Well, in what will be an interesting study in the power of a brand, and the Internetm it looks like Twinkies are coming back in July.

The brand will need to do something other than just show up as Adweek points out

FTC Commissioner To Push “Reclaim Your Name” Privacy Initiative

computer-security3The never ending battle for possession of consumer data looks to be taking a significant swing in the direction of the consumers themselves if Julie Brill, an FTC commissioner gets her way.

Network World reports

U.S. consumers should be able to reclaim control of their personal data from data brokers, websites and other companies, a member of the U.S. Federal Trade Commission said Wednesday.

Commissioner Julie Brill, a long-time privacy advocate, will push for an initiative called Reclaim Your Name that would give consumers knowledge and technology tools to reassert control over personal data held by companies, she said. Consumers should be “the ones to decide how much to share, with whom and for what purpose,” Brill said during the Computers, Freedom & Privacy Conference in Washington, D.C.

Content and Mobile Top Cannes Lions Twitter Trends [Infographic]

cannes lions beachIf you have to spend a week at an industry conference this is the way to do it. Cannes Lions is a yearly celebration of creativity in communication. They give out awards in areas such as Mobile, Outdoor, Press and Radio and it’s so coveted by folks in the biz they call it the Oscars of Advertising.

This year, Cannes Lions received 35,765 entries from 92 countries and apparently a good time was had by most. Many of the winning entries were campaigns designed to help a cause or promote safety such as “Immortal Fans” which urges Brazilian soccer fans to become organ donors.