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Marketers Vary on Just Trying to Define Real-Time Marketing

As if we have already conquered much of what the Internet space has to offer marketers, the online marketing industry is moving on and now trying to tackle the concept of real-time marketing. Of course, it’s a good idea to have a clean definition of what you are trying to master. Well, that is if you want to do something in excellence. Unfortunately, the online marketing industry often settles for doing what’s ‘in’ or ‘cool’ and then wonders why things fall apart.

But enough about that. Let’s take a look at an article from eMarketer that references a study conducted by the Direct Marketing Association on behalf of Neolane. Part of its purpose was to have marketers define real-time marketing. Here are the results.

Real Time Marketing Defined

AdSense Adds Favicons to Text Ads

FaviconsThe folks at Google’s AdSense product have announced the addition of favicons to their text ads.

The Inside AdSense Blog tells us

We’re constantly thinking about how we can make our ad formats better for you, your users and the advertisers appearing on your pages. Today we’re happy to share the introduction of favicons to our text ads. A favicon is a small graphic that an advertiser can use to brand their website, such as their company logo.

We regularly experiment with small changes to the look of our text ads, measuring the potential impact on user experience and publisher earnings. Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.

Faster Overall Internet Speeds and More in State of the Internet Report

This report from Akamai, admittedly an ad for the company wrapped in an interesting title and some researc, covers some serious ground that Internet marketers should be aware of.

With a focus on the overall speeds across the globe there is also a focus on the state of mobile which simply shows the use of mobile data booming. Take a look for yourself.

Akamai Q1 2013 State of the Internet Report

What does this mean for marketers? It’s pretty simple. Faster connection speeds means less lag and cleaner delivery of content whether it is advertising, posts or whatever. As we move more toward an image centric web it is nice to know that image heavy sites and specific content options will be less likely to bog down in delivery.

How Do You Define Native Advertising?

Native advertising is a buzz phrase gaining in popularity which is interesting since there is no true consensus as to how to even define the term. But hey, in the Internet Age it’s less about defining and more about promoting so this ‘approach’ makes sense.

eMarketer has reported on the increased popularity of native advertising offerings and the definitions offered via a study by the Online Publishers Association and Radar Research. Here they are.

Definitions of Native Advertising

The list is not so much defining the practice of native advertising completely but really gives a few characteristics of the practice.

Let’s face it, while display advertising has its place in the market, the expectation of clicks on display ads is a misplaced metric in a world inundated with advertising messages. Display is more of a branding play and that’s fantastic although many advertisers believe that the lead generation capabilities of display are far beyond the reality of the situation.

The Why and How for the Evolution of Link Building as Content Marketing (Part 2)

content marketingWe previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant, and tickled the idea of there being something we don’t quite understand as the future of SEO.

And so we begin…

The Previously-Unspoken Ranking Factors where Content is the Only Way to Compete

As humans, we suffer from Adaptive Bias. As marketers with Adaptive Bias, we suffer from trying to fit the square peg of social metrics into the round hole of search rankings.

What we don’t know – because we’re not looking at it – is how other factors are influencing search engine rankings.

Study Looks At SEO Tactics Regarding Effectiveness and Difficulty

If you are trying to prove a point about anything related to SEO you can probably find a study that supports what you are trying to prove. That, of course, is bias and it should have no place in looking at something objectively but, hey, this is SEO. If it wasn’t for opinions and stances there would be nothing to write about.

A study that was shared by eMarketer which was conducted by Ascend2 and Research Underwriters shows how B2C and B2B marketers view certain aspects of the SEO game with regard to how effective certain tactics are and just how difficult they are as well. Here are the charts so you can see how these two segments view the act of SEO.

First the B2C crowd:

Effective v Difficult SEO B2C

Now the B2B crowd:

ICANN Awards First Agreements for New Top Level Domains

online_communities11It’s a big day in the world of domaining. ICANN (The Internet Corporation for Assigned Names and Numbers) just took the next step in changing the way we navigate around the world wide web when they signed the first four registry agreements on new top level domains.

Top level domains are those words we type after the “dot” – com, net, edu, org. But now that the internet is getting crowded, ICANN decided it was time to create new living quarters to house everyone so they created 2,000 new TLDs and put them up for grabs.