Though many people go out of their way to avoid commercials, there are a handful that create the opposite reaction. These commercials are so funny, so offensive, or so touching that people actually use a search engine to find them online. What’s the secret to their success? Maybe you can figure it out after you peruse Bing’s Most Searched Advertising Campaigns and Brands 2013.
We start with the top advertising campaigns.
First place goes to Old Spice. This old-school shaving lotion has managed to reinvent itself with a wacky series of commercials that consistently go viral. This year they did it with a buff baby and a watermelon. Baby currently has 10,231,767 views. Here’s a look at the watermelon ad.