You’ve heard the old saying that “less is more.” Apparently, this isn’t true when it comes to email marketing. According to a recent JangoMail survey, 67% of those who enjoy consistent email marketing success include three or more calls to action in their email campaigns.
This reminds me of my college days when I worked as a telemarketer. We were instructed to get three “no’s” from a prospect before we were allowed to end the call. With email marketing, the rejection isn’t so overt, thank heavens, it’s more about the prospect’s ability to ignore a call to action than to vocally object. (Your email came in the middle of my favorite TV show! Dangnabbit!)