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Email Marketing Better than Social Network Marketing

posted on October 21, 2008

Is email marketing better than marketing through social networks? Yes, according to a new study from ExactTarget and Ball State University’s Center for Media Design. The study reveals that:

“. . . 18- to 34-year-olds claim they are more likely to be influenced to make purchases based on e-mail marketing messages and direct mail than marketing messages on social networks,” said Mike Bloxham, director, insight and research, Ball State University’s Center for Media Design. “It is too easy to assume that the media consumers choose for their own news, information and entertainment are, by default, the best media to use for marketing messages. This is a dangerous assumption to make in a time when consumers are becoming increasingly aware of their level of control over their media experiences.”

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Email Newsletter Daily Candy Gobbled up by Comcast for $125 Million

posted on August 8, 2008

The email newsletter Daily Candy, now going on its eighth year, got a sweet deal this week. Comcast is buying the company for $125 million. Rumors were that Comcast would pay far less – around $75 million and it’s many times over their revenue.

The pithy newsletters focus on what’s hip and fashionable – marketing products to young women – and drawing national advertisers. Last year they expanded to include a kid’s edition aimed at well keeled moms. In 2006 the newsletters totaled around 2.5 million subscribers.

Daily Candy was launched in 2000 by Dany Levy with money from savings ($50,000) and investment capital ($250,000 from family and friends). In 2003, they got a further investment from Pilot Group for $3.5 million and a majority share.

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B2C Lead Report. Good News For SEO’s and Email Marketers.

posted on June 25, 2008

Two weeks ago, Andy brought you the B2B Lead Generation handbook. Without further ado, we now bring you B2C.

Search Engine Optimization (SEO) and Email marketing are the two best bets for your marketing dollar, according to a new report from UK Based eConsultancy in conjunction with Clash-Media. “Viral marketing” landed on the other end of the spectrum based on the feedback of 600 companies.

Some of the highlights from company respondents:

  • A greater proportion of lead generation budget is being spent on online (on average, 53%) than offline (44%).
  • Compared to 2007, PPC is getting a bigger proportion of online lead generation budgets even though natural search is perceived to be better value for the money.

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Write Newsletters Even You’d Want to Read

posted on May 4, 2008

By Michelle Greer.

It’s official. As much as people want to pile on the social media consulting gravy train to bring in the big theoretical bucks, even Biz Stone at Twitter sends email newsletters. Apparently, the guys at Twitter have cool news they want you to hear that requires more than 140 characters.

How can marketers actually send emails that people want to read, according to a study done by eROI?

  • Put out something people can use. Of those who responded to the study, only 29% offer access to preferred content, 24% offer discounts/coupons, and only 22% offer some kind of contest.
  • Don’t be a jerk. Only 30% of respondents to the study are offering any opt-in options.