Daytime TV has changed. For years, soaps ruled the airwaves but now you’ll find more people talking about their real problems than acting out fictional ones. The networks think they have the mix right, but according to Nielsen more folks are tuning into Facebook than to daytime TV.
Look at those blue lines go. It’s not even a contest in the 18-34 bracket. We start to see a switch around 45 and TV wins in the over 65 group. Maybe that’s why daytime TV is full of commercials for pharmaceuticals and life insurance. If you’re selling fast cars and trendy clothes put your effort into posting to your Facebook brand page from ten until three everyday.
Once primetime kicks in, it’s a different story.