When I was little, my sisters and I nearly burst with excitement when the Sears Christmas Wish Book landed on our doorstep. We’d sit together on the couch and slowly go through it page by page (even the boring pages because the anticipation was part of the fun), working our way back to the toy section. We’d play “pick,” choosing our favorite item on each page as if we were creating the world’s biggest wish list.
I wonder if today’s kids feel that way about the Toys R Us catalog that shows up in the Sunday newspaper?
The excitement level may not be the same but a study by global management consulting firm Kurt Salmon shows that print catalogs actually help boost online sales.