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Money is Tight but People Still Prefer to Laugh or Cry Over Advertising

The economic state of the world has an obvious correlation to the level of consumer spending. And in turn, consumer spending effects ad spending because everything has to stay in balance.

But did you know that there was a correlation between the economy and the kinds of advertising that make people spend? Apparently, there is because Nielsen says so! Check this out.

Dish Network Risks Biting the Hands That Feed Them

Dish Network is giving customers what they want — commercial free TV. The next sound you hear is that of network execs screaming.

The device that is causing all the ruckus is Dish’s Hopper, a DVR that allows you to automatically hop past all the commercials on a network TV show. You know, kind of like you already do with show’s you’ve recorded, only the Hopper does the work for you.

Understandably, the networks are furious. Commercials pay for the shows they produce. If networks don’t produce shows, then Dish Network wouldn’t have any content and they’d go out of business.

On the other hand, if Dish doesn’t keep their customers happy, they’ll go back to cable and again, Dish will go out of business.

42% of Consumers Pay for Products or Services After Trying Them

The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot.

iYogi just released a new study and infographic all about the power of the Freemium model. Their results show that 100% of the people they surveyed have tried a Freemium product and 42% have gone on to pay for it.

Certain categories fared better than others as you can see from this slice of the full infographic:

Online security and movie services such as Netflix and Hulu were voted most likely to succeed. Music services, not so much. Only 26% said they were willing to fork out money for games after trying them. I think those people are kidding themselves.

Talking Baseball and the Younger Generation

Baseball season is upon us and though I am strictly an NHL gal, I understand the marketing potential of what many consider is America’s pastime.

Scarborough Sports Marketing just released a new study and infographic which shows that 49% of all American adults are Major League Baseball fans and 15% consider themselves “avid fans.”

What’s surprising is that 44% of Generation Y respondents said they were fans and 13% said they were an “avid fan.” Surprising, because we generally think of the 18-29 group as technology buffs who prefer Wii games to “we” games. But these numbers from Scarborough show that even though baseball card collecting isn’t as popular as it used to be, watching the games live and on TV still rules.

Inspiration Alley: Levi, L.L. Bean and Angry Birds

This week we’re taking a look at how two old brands are keeping things fresh and one modern company who went to new heights to promote their product.

Levi’s Water<Less Jeans

Levi’s is a brand that’s been around since 1873. It’s a brand that the world over associates with one thing – jeans. They’re trusted. They’re respected. But they still have to keep finding ways to modernize a product that really hasn’t changed all that much in over a hundred years.

Introducing the Water<Less Jean. Levi’s the average pair of jeans uses 42 liters of water in the finishing process. With their new system, they’ve reduced water usage up to 96%. To date, they have already saved more the 172 million liters of water which is equal to 726,600,812, 8-ounce glasses. Who knew?

Marketers Say Email is Best but Could Be Better

What do you do when your best isn’t good enough? This is the dilemma faced by marketers struggling to meet sales goals.

Crain’s BtoB Magazine and Bizo conducted a survey of B2B marketing professionals in the US and what they found was a general case of “we’ve got what we’ve got.”

59% of marketers said that email was the most effective channel for generating sales. This is good because 49% said email took up the majority of their time and resources. Trouble is, 63% of respondents said their current marketing mix wasn’t meeting their needs.

Inspiration Alley: New Promos from Guinness, Toyota and Cadbury

Thomas Edison said that genius is 1% inspiration, 99% perspiration. I can’t help you with the second part, but I can help you with the first.

Every Friday, I’ll present to you a variety of new online, mobile, and social media marketing campaigns. It’s my hope that you’ll be inspired by the works of others because face it, even though inspiration is only 1%, it can be much harder to come by than the other 99.

Guinness Attempts to Break a World’s Record

Holidays are always a good time for a promo and no holiday could be better for Guinness Beer than St. Patrick’s Day. But simply asking folks to party responsibly on the Friendliest Day of the Year isn’t enough, so Guinness has added a second gimmick. They’re inviting folks to help them make it into the Guinness Book of Worlds Records for “The Largest St. Patrick’s Day Celebration.”