Internet ad spending is on the rise, but according to those statistical geniuses at eMarketer, the rise isn’t equal to the rise in actual internet usage.
What they did was look at the amount of time the average adult spends watching TV, reading the paper, surfing on the internet, etc. Then they matched those percentages to the percentage of the overall ad spending dollars by category.
Here’s what they got.
As you can see, people spend most of their media time watching television. By a strange coincidence, the percentage of ad dollars spent on TV is nearly identical. Pretty neat. But after that, things get funky.