Marketing automation has made it possible for a small sales staff to contact and monitor 1,000 of customers with just a few key strokes, but such ease of use has its downside. Just because you can send out mass mailings, doesn’t mean you should. 1,000 randomly targeted emails might bring in a couple of dollars, but Eloqua, a provider of marketing automation solutions says that proper lead scoring and nurturing are more likely to pay off in the long run.
As part of their Eloqua Experience user conference, Eloqua collected data from more than 700 B2B and B2C companies to come up with their new report: How Do You Stack Up? Marketing Automation Trends, Benchmarks, & Best Practices.