If you’re not a fan of Twitter’s new sponsored tweets ads, then you’re going to be somewhat grumpy by the time you get through reading this post.
You see, Facebook’s decided that it too would like to turn status updates into sponsored ads and is launching something similar. According to AdAge, advertisers will be able to convert a “like” or check-in–and some other kinds of brand interaction–into a Facebook ad.
How does that work? Here’s an example…
…if Starbucks buys a “sponsored story” ad, the status of a user’s friends who check into or “like” Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Though clearly marked with the words “sponsored story,” the ad — which will includes a user’s name, just like the news feed — is not optional for Facebook users.