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Online spending breaks million dollar a day record

 

free-shipping-day-180-150Happy Free Shipping Day, everyone!

Today’s the day when the post office rejoices (business!) then laments (too much business!) as shoppers around the globe rush around online to find those last few gifts for family and friends.

Luke Knowles and his wife started Free Shipping Day seven years ago but it really took hold in 2011 when shoppers responded and made it the highest-earning Friday in online retail history.

History has been made again and we’re only halfway through Free Shipping Day!

According to comScore, 2014 has been a record year for online sales. For the second consecutive week, all five weekdays hit a milestone of at least $1 billion in online desktop sales. This is the first time in history that this has happened twice in the same holiday season.

Webroomers spend more than showroomers: so offline wins

ndkoLNy-rgbstockWith a little effort and a mobile phone, shoppers can find pretty much anything they want when they want it and pay less than the suggested retail price. Bargain hunting isn’t just for frugal housewives anymore, two-thirds of all Americans feel the need to cut down on spending. That doesn’t mean they’re willing to buy junk, what it means is finding the lowest price on the best product. That’s where showrooming and webrooming come in.

Showrooming is when you go to the store to check out a product but then buy it online because it’s cheaper.

Webrooming is the opposite, you research the item online to find the best combination of price and features, then go to a local store to buy it.

From Thanksgiving to Cyber Monday; it was a record-breaking run

Black Friday may have gotten off to a slow start but the numbers are all in, the dollars have been compared and guess what – we have a winner! Individually and combined, the last five days broke all kinds of records for sales, growth, traffic and change.

Online Sales

Black Friday was a banner day for online shopping with sales up 20.6% over last year. That made it the biggest day in US online shopping history, until. . . .

Cyber Monday broke sales records to become the biggest day in US online shopping history with a 15% increase over last year.

Walmart Holiday

Mobile Sales

Cyber Monday was also Walmart’s biggest online sales day ever with mobile accounting for more than 70% of the traffic over the holiday weekend.

Black Friday post game analysis: was it a win or a loss?

walmart-black-fridayBlack Friday 2014 is behind us and the preliminary numbers are in.

Let’s go with the facts from the National Retail Federation and their survey partner Prosper Insights & Analytics.

Overall shopper traffic from Thanksgiving Day through Sunday, November 30 dropped 5.2 percent from 2013 (133.7 million unique holiday shoppers versus 141.1 million in 2013). Total shopping, including multiple trips by the same shopper, was also down this weekend (233.3 million versus 248.6 million).

Not so good. . . but not so bad.

Call, Configure, Commerce: The Twitter cards of the future

Twitter analyst day“You don’t win by being loud. You win by being good.” That’s Twitter’s philosophy and it’s leading them down some very interesting, new roads. This past week, the company delivered a 7-hour, 500-slide presentation to the press and investors at the first Twitter Analyst Day.

I wanted to listen to the whole presentation because I’m a diehard Twitter fan and I believe in its power as a marketing tool. But alas, 7 plus hours was a bit much. If you’re up for the challenge, you can access the presentation here. Or you can keep reading and I’ll fill you in on some of the highlights.

Making OnBoarding Easier

Study shows younger consumers are more influenced by social media

Of the 10,000 global “connected consumers” A.T. Kearney surveyed for their latest report, more than half say they’re connected to the internet from the time they wake up to the time they go to bed.

But as the study’s title points out, “Connected Consumers Are Not Created Equal“. We do all start out on some common ground. We all go online to satisfy one (or more) of four basic needs: interpersonal connection, self-expression, exploration, and convenience.

In the US, exploration and convenience come out on top. We like instant access to products and services, information and directions. Expressing opinions lands at the bottom of the list. In China, Nigeria, and India, self-expression is one of the main reasons people go online. In China, India and Brazil, the ability to express themselves creatively is extremely important.

Digital will lead holiday shoppers to 345 billion in retail sales

Deloitte_2014_HolidaySurveyInfographicDeloitte is the latest company to publish their holiday survey for the upcoming season and so far, they get the prize for the best subtitle and Infographic.

The survey is subtitled: “Making a list, clicking it twice” which means shoppers will be turning to their mobile devices more than ever this year.

In 2013, only half the people in the survey had smartphones. This year that number rose to 67%. Smartphone owners are planning to spend 27% more on gifts than those without a smartphone so let’s hope your customers are the mobile savvy kind.

Tablet ownership is also up, 50% vs 38% last year. 65% said they’ll be using their tablets to shop and browse the internet for gifts. 57% said they expect to do their buying via a tablet.