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Survey Shows 48 Percent Increase in Use of Retail-Branded Shopping Apps

baynote branded appsIn the kitchen, I try not to buy tools that only have one purpose but on my iPhone, it’s a different story. I’ve tried those multi-brand shopping apps that offer me deals and points for checkins. But when it comes to deals from the three places I shop the most, it’s a dedicated app for me. And a lot of others.

According to the 4th Annual Holiday Online Shopping Survey from Baynote, retail-branded app usage is up 48% over the 2012 holiday season.

They surveyed 1,000 online holiday shoppers and 34% said they had made a purchase on a retail-branded app.

Pizza Hut as an eCommerce Company: It’s Happening at CES

pizza hut onlineThe Consumer Electronics Show is rolling right along introducing us all to some crazy new ideas and ones that just might work. But before we dive into all of that, it’s time for lunch. Luckily we can order a pizza from Pizza Hut without breaking our keyboard stride.

Pizza Hut is celebrating 20 years of online ordering at CES and that just sounds wrong. 20 years?! Back in 1994, they launched their first digital ordering hub called “PizzaNet.” The first-ever online order was a large pepperoni, mushroom and extra cheese pizza and they’ve been going strong ever since. So strong that they think of themselves as an ecommerce company – 40% of their orders come through the online system, 50% from mobile.

Deal Seeker Study Says Too Many Discounts Can Be Bad for Business

mVHGkx8“Would you like 20% off your order today?”

“No, thank you. I’d rather pay full price.”

Sounds silly when you say it that way, but as Experian points out in their new study, a good deal can sometimes be a bad thing.

There are two major issues – first is the perpetual deal. Deal days like Black Friday aren’t special anymore, which leaves consumers worried that tomorrow’s deal might be better than today’s deal, so they hold off buying.

Then there’s the point of sale deal – “these are buy one, get one 50% off. Do you want to go back and get another?” Sure I do, but I was ready to check out and go and now I have to get out of line and start over because I feel stupid leaving a deal on the table. Thanks retailer – your deal just made me feel bad.

Marketing Lessons from the Netflix’s Micro-Genre Generator

netflixIf you’re a Netflix subscriber, you’ve seen the, sometimes strange, micro-genre listings on your homepage. Tucked in with the usual designations such as TV Mysteries, Classic Movies, and Sitcoms, are lists for Spy Action & Adventure from the 1930s, Cult Evil Kid Horror Movies, and Sentimental set in Europe Dramas from the 1970s.

This week, I have “Goofy TV Comedies from the 1990’s.” This showed up because I’ve been watching Mystery Science Theater 3000, which I suppose is goofy, it was on TV in the 90’s and it’s funny, so I guess it works.

Alexis C. Madrigal, senior editor at The Atlantic was so fascinated by these strange encounters, he set out on a quest to understand and catalog all of the Netflix mico-genres. Final count? 76,897.

How Accepting Bitcoins Could Help or Hurt Your Business

Bitcoin SignDo you know what Bitcoins are? Before today, I thought I did but I was wrong. My mission to understand this new form of virtual currency started with an article on Bloomberg called “Bitcoin Buys Burgers to Beer as Shoppers Go Virtual.

I had always assumed that Bitcoin was like Paypal. You put real currency into an account so that you can use it to buy things easily. It’s like an ATM card with a Mastercard or Visa logo. Only, it’s not.

Bitcoin is actually an entirely separate form of currency. It’s the digital equivalent of using Monopoly money to pay for your meal. It’s not minted or backed by any one country. And though we need to compare it to our native currency just to keep our brains on straight, it actually has no relationship to almighty dollar. . .or the Euro or the British Pound.

Think Your Product Is an Impulse Buy? Run a Daily Deal

Recent research from Ryan Partnership (download page for study) shows just what online tools are best at helping move products.

If you have something that may not be a necessity but might be categorized as an ‘impulse buy’ it looks like daily deal sites are your best bet. This chart has been reproduced by Marketing Charts. Click the image to enlarge.

RyanPartnership-Digital-Tools-Most-Influence-Users-Dec2013

As we have seen over and over this year one of the mainstays of the online space is still email. The talk and the hype goes to social media but email looks to be one of the most effective ways to sell in the online space.

It’s not the sexy choice but when it rings the online register, who cares?

Delayed Deliveries and Sluggish Sales Make it a Not So Merry Christmas for Retailers

fedex SantaI was expecting one last gift to show up before Christmas but it didn’t get here. No big deal. I ordered the item late on Amazon and I wasn’t sure it would arrive. Besides, we had more than enough under the tree, so it will be a nice surprise for my son a week from now when all the excitement is over.