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SES London: Building a Great Website in 2014 [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Bas van den Beld of State of Digital for his best tips for building a great web site in 2014.

New Report Shows Social Media Leads to Coupon Searches

Today, I am Old Mother Hubbard – my cupboard is bare. That means I must make a trip to the grocery store and since I’ve been well-trained by the two chains I visit, I’ll first visit the web to add digital coupons to my loyalty card. I do it so automatically anymore that I forget how new this concept is. A year ago, I was heading to the store with a fist full of not-so-carefully cut bits of paper. Now I click and go.

The newly released Valassis Shopper Marketing Report shows that digital couponing is a growing trend, especially with Millennials. 40% of shoppers surveyed said their coupon usage has increased over the past year. 24% said that their use of a smartphone to get deals has also increased.

New Study Says Real Men Do Shop for Laundry Detergent

Defy Male Shopper PercentsHere’s a business idea, a grocery store aimed specifically at men. Sound crazy? Maybe not. According to Defy Media’s 2nd annual Acumen Report: Brand New Man 65% of men are the primary shoppers for several household product categories. And here’s a well-kept secret, 67% say they actually enjoy shopping for the family.

I’m one of those rare animals that actually enjoys grocery shopping, so I get it. It can be very relaxing and freeing and if you’re a dad, it feels good to choose the products that are right for your family.

The report clearly shows that the modern man is less interested in being the bread-winner as he is about being the bread buyer or even baker!

GoDaddy and Others Say they’re Making eCommerce Easy

ecommerceI’ve sold a lot of things online over the years. I’m on eBay and Etsy and Amazon and I’ve sold one-off items through my blogs and Craigslist and oh so many other ways. . . But last week, I decided to to fulfill my dream of building out my own ecommerce store.

Did I say dream? Try nightmare.

What’s crazy is, I’m a web-savvy gal. I’ve been building websites since the days of HTML coding and GeoCities but this ecommerce thing is throwing me for a loop. The trouble is there are so many options and so many pros and cons to each of those options, I’ve run myself in circles. One has all of the US postal options but the formatting was lousy. The other has great formatting but I have to pay for postal options. I could just pay a high fee per month right out of the gate, but honestly, I’m not sure it would help. How do people without any tech background do it?

In Q4, 55 Percent of All Email Opens Happened on a Mobile Device

In Q4, 55% of all email opens happened on a mobile device. I’m repeating this title phrase because I know that many of you have never viewed your own customer email blasts on a mobile device – let alone multiple devices. I know this, because if you did, you wouldn’t be sending out the wonky emails that I see every time I try to read my email on my iPad.

It’s better – for sure and I’m bolstered by that fact. But the reality is that the number of mobile email readers is increasing and with that, the number of mobile initiated sales.

True Fashionistas Spend More When Shopping Mobile and Other NY Fashion Week Facts

Katherine Lande snowRalph Lauren, Tory Burch, Vera Wang, Marc Jacobs – forget it! No one put on a bigger show for New York Fashion Week than Mother Nature. Her all-white line was called Cold Hands – Wet Feet and it featured crisp lines, a slight sparkle and intricate lacework.

Unfortunately, most Fashion Week visitors had a negative response to the showing but like good New Yorkers they put rubber boots on over their Christian Louboutin pumps and forged on. Why? Because fashion will not be stopped and that’s why a smartphone is the fashionistas most important style accessory.

A new infographic from Millennial Media shows that 76% of those attending the four major fashion weeks (New York, Paris, London and Milan) were highly engaged with their mobile phone. Only 14% brought a tablet along and even fewer used a different type of mobile device.

57 Percent of DIYers Turn to Online Videos for Help and Inspiration

BURST MEDIA INFOGRAPHICVideo is a great marketing tool for almost everyone but if you’re in the home improvement industry, it’s a must. From hardware to housewares, more than half of the people surveyed by BurstMedia said they turn to online video for help and inspiration.

It all begins with good intentions. 1 in three said they plan to upgrade or redecorate their homes in the first part of 2014. Top projects for home owners include bathroom re-dos and landscaping. Renters will be concentrating giving their bedrooms and living room a fresh, new look.

Online Inspiration

Though most people (44%) said inspiration comes from their own imagination, up to 35% said they go online for ideas.

  • 60.7% of women—vs. 50.6% of men—say they turn to general home/DIY sites for redecorating and/or updating ideas and inspiration.