This year’s holiday shopping season is extremely short, so maybe that’s why shoppers didn’t hesitate to pull out their credit cards on Cyber Monday. The final tally is in and it was a record year beating last year by. . .
For the conservative: 16% according to Adobe Systems
For those who prefer to go all in: 20.6% according to IBM.
Either way, it’s a win!
The numbers were consistent with the predictions – more shoppers spending less money. IBM says the average order value was $128.77, down 1% year-over-year.
Mobile was a significant factor. 31.7% of all online traffic came from smartphones and tablets, that 45% growth over last year.
Mobile also accounted for 17% of total online sales and that’s a 55.4% increase over last year.