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2013 Cyber Monday Sales Soar Beating 2012 By How Much. . . ?

Walmart-Cyber-Monday1This year’s holiday shopping season is extremely short, so maybe that’s why shoppers didn’t hesitate to pull out their credit cards on Cyber Monday. The final tally is in and it was a record year beating last year by. . .

For the conservative: 16% according to Adobe Systems

For those who prefer to go all in: 20.6% according to IBM.

Either way, it’s a win!

The numbers were consistent with the predictions – more shoppers spending less money. IBM says the average order value was $128.77, down 1% year-over-year.

Mobile was a significant factor. 31.7% of all online traffic came from smartphones and tablets, that 45% growth over last year.

Mobile also accounted for 17% of total online sales and that’s a 55.4% increase over last year.

What Showrooming Giveth, Webrooming Taketh Away

laptop-and-cellphone-1269437-mLast Christmas, brick and mortar retailers were worried that showrooming would cut into their bottom line. This is when a customer visits a store but then uses their smartphone to find the same item for a lower price online. I swear this is why some of my favorite stores have the worst cell phone reception inside their walls. No problem, I’ll just step outside to search.

This Christmas it’s the online retailers who need to worry thanks to a new trend called webrooming. (That’s web – rooming, not we-brooming.)

According to a new Harris Poll, more customers will be doing their initial research online before running out to buy at the store.

Let’s start with a clearer definition of terms. Here’s the way Harris phrased the question:

The Black Friday Results Are In and It Was. . . .

thanksgiving weekend. . . .mostly good!

It’s Cyber Monday, which means folks are supposed to be making the switch from brick and mortar deals to online deals. During the night, the good people at the National Retail Federation pulled out their adding machines and set to crunching the Black Friday numbers. Here’s what they found out:

More than 141 million unique shoppers took advantage of the Thanksgiving weekend to do a lot of their holiday shopping. This is up from 139 million last year.

Many people grumble about stores that open on Thanksgiving but 27% more people shopped after dinner bringing the total up to 45 million. That’s a number that will certainly encourage stores to continue the practice.

Amazon Delivery Drones? What’s Next? Teleportation?

amazon droneAmazon CEO Jeff Bezos both stunned and amused the world last night when he revealed his drone delivery plan on 60 Minutes. Yes, drones. It’s called Amazon Prime Air. A whole fleet of flying critters designed to pick up, carry and drop off your package within a half hour without any humans involved.

Is this April Fool’s Day?

I applaud their creative thinking but there are so many things wrong with this idea I don’t know where to begin.

Let’s start with safety. The first time one of these things hits a person on the ground, breaks a window or scares off a cat Amazon’s going to get sued. Next, we have all the people who are going to call the police when they see an unidentified object buzzing past their house. Aliens or terrorists – either way, it’s scary.

Company Gift Giving is Up Which Means New Marketing Opportunities for You

gift basketAccording to The Advertising Specialty Institute’s 4th annual Corporate Gift Spending Survey, companies plan to spend an average of $44.98 per person for employee gifts and $33.92 for client gifts.

That tops last year’s figures of $41.70 and $26.48 and it’s the highest they’ve seen in the past four years.

42.4% of employers are making it easy on themselves by handing out gift cards. 29.2% will do them one better by simply handing their employees cash. But an almost equal amount (27.5%) are handing out food and beverage baskets. For clients, they prefer baskets that have their own company logo on wine bottles and other goodies.

According to ASI’s , nearly two-thirds of responding companies said they will include their company logo either on their gift or on its packaging, proving the continuing popularity of branding.

Forget Black Friday, Is Your eCommerce Store Ready for Thanksgiving?

target pressWalmart, Target, K-Mart, Staples – they’re just a few of the stores that will open their doors on Thanksgiving with hopes of getting a jump on the holidays sales season. Many believe this is another step in the decline of the human race but honestly, is it more crazy to go shopping at 8 pm on Thanksgiving (leaving family members behind to clean up the mess) or stand in line at 1 am on Black Friday?

(Can we all take a moment to appreciate the blond woman in this press shot from Target. She’s simply having a wonderful Christmas time.)

The good news for online retailers is that a large portion of holiday bargain hunters aren’t going to venture out until it’s officially Black Friday. But that doesn’t mean they aren’t going to shop.

Facebook Leads Social Shopping Conversions but Polyvore Has Highest AOV

polyvoreDavid Selinger, CEO of RichRelevance says that social shopping accounts for less than 1% of the total online shopping sessions but hey, that’s still money in the bank, right? So, his company put together this lovely, holiday-themed infographic that shows how the top social shopping channels stack up.

The first thing you’ll notice when you review the panels is the inclusion of a site we don’t often talk about – Polyvore. This social site asks user to curate sets of products from a variety of online retailers. The example you see on the right is someone’s idea of a cool living room. Click on the objects and you get a detail page including the price and where to buy it. One more click and you’re on the site that sells it.