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Social Gaming is Down with Women but Up with Seniors

posted on May 10, 2012

Social gaming has been a hot spot for developers for awhile now, but a new study by Frank N. Magid Associates shows that their primary demographic is slipping.

While men rule the game controller at home, it’s always been women who led the charge online. And it’s been a heck of a charge, 81 million people play a social game once a day and total social gaming revenue for the year is expected to top 1,323 million.

The new numbers from Magid show a drop in the female demographic:

  • Females age 12-17 down from 54% in 2011
  • Females 25-44 down from 40% in 2011

Those are roller coaster-sized drops and though there’s been an increase in social gaming with seniors, their rise doesn’t make up for the loss.

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Survey Says Social Customer Service is Popular but Messy

posted on May 3, 2012

There’s nothing like the spirit of competition to make a company jump on a new bandwagon. This time around it’s social media as a customer service channel.

Today we’re looking at the results of a survey by two companies, thinkJar and Sword Ciboodle. First off, we must stop to appreciate how totally cool those names are. Doesn’t everyone want to work for a company named Sword Ciboodle? Amazing.

Okay, now that I’m done fawning, let’s get to the facts. The study is called We Are Social: The State of Social Customer Service and the main takeaway is that companies are diving into social customer service before they know how deep the pool is or if they even know how to swim.

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Google Continues Search for Other Revenue With Movie Rental Deal

posted on April 4, 2012

Google is very busy trying to make sure that they can make money in more ways than just search. They have struggled in many areas such as the Android market etc and the result has been Google Play where they sell or rent just about anything and everything from books to music to movies and more.

To show just how willing they are to go to any length to make this thing work, their latest deal for movie rentals was reached with Paramount which is owned by Viacom who is locked in a court battle with Google. Peter Kafka of All Things D reports

Viacom and Google are locked in a copyright lawsuit that is nearly five years old. But that doesn’t mean the companies can’t do business together.

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Inspiration Alley: Levi, L.L. Bean and Angry Birds

posted on March 23, 2012

This week we’re taking a look at how two old brands are keeping things fresh and one modern company who went to new heights to promote their product.

Levi’s Water<Less Jeans

Levi’s is a brand that’s been around since 1873. It’s a brand that the world over associates with one thing – jeans. They’re trusted. They’re respected. But they still have to keep finding ways to modernize a product that really hasn’t changed all that much in over a hundred years.

Introducing the Water<Less Jean. Levi’s the average pair of jeans uses 42 liters of water in the finishing process. With their new system, they’ve reduced water usage up to 96%. To date, they have already saved more the 172 million liters of water which is equal to 726,600,812, 8-ounce glasses. Who knew?

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The New York Times: Will Less Equal More?

posted on March 21, 2012

The New York Times recently cut their digital reader freebies in half. Previously, a person could read up to 20 online articles a month without having to subscribe. Now, once they hit 10 articles, they’ll have to subscribe in some way in order to access more.

Obviously, their hope is that this will increase their number of digital subscribers, because they really need them.

According to CNET, the Times has 454,000 digital subscribers, but more than half that number came on board just after the paywall went live. That means they’ve seen a slow down in subscriptions when numbers should be increasing with time.

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Men Who Shop With Phones

posted on March 20, 2012

It’s not a well known fact, but there are indeed men who shop with phones. . . and laptops. . . and tablets.

Hidden before now, eMarketer has shined the light on them and I’m here to say, be not afraid. We, the shopping women of America, welcome you.

The tip comes from a survey by Men’s Health magazine, which kind of tells you a little about the respondents right there.

What they discovered is that men go online to check for best prices and seek out reviews in all categories, not just the manly ones.

A smaller segment also like brand pages on Facebook, tell their friends about their favorite products and post shopping-related comments on forums. The only thing missing from this list is how many of them use coupons when buying. Not many, I’d guess.

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Inspiration Alley: New Promos from Guinness, Toyota and Cadbury

posted on March 16, 2012

Thomas Edison said that genius is 1% inspiration, 99% perspiration. I can’t help you with the second part, but I can help you with the first.

Every Friday, I’ll present to you a variety of new online, mobile, and social media marketing campaigns. It’s my hope that you’ll be inspired by the works of others because face it, even though inspiration is only 1%, it can be much harder to come by than the other 99.

Guinness Attempts to Break a World’s Record

Holidays are always a good time for a promo and no holiday could be better for Guinness Beer than St. Patrick’s Day. But simply asking folks to party responsibly on the Friendliest Day of the Year isn’t enough, so Guinness has added a second gimmick. They’re inviting folks to help them make it into the Guinness Book of Worlds Records for “The Largest St. Patrick’s Day Celebration.”