While men rule the game controller at home, it’s always been women who led the charge online. And it’s been a heck of a charge, 81 million people play a social game once a day and total social gaming revenue for the year is expected to top 1,323 million.
The new numbers from Magid show a drop in the female demographic:
- Females age 12-17 down from 54% in 2011
- Females 25-44 down from 40% in 2011
Those are roller coaster-sized drops and though there’s been an increase in social gaming with seniors, their rise doesn’t make up for the loss.