Tempkin Group caught up with 10,000 people who had interacted with a website in the prior 60 days and asked this question:
Thinking back to your most recent interaction with the websites of these companies, how satisfied were you with the experience?
The respondents rated their experience on a scale from 1 to 7 and Tempkin averaged out the results to arrive at this — a list of the best and worst on the internet by customer experience.
No one scored 100% but Amazon took the top slot with a 77% rating, a full 2 percentage points higher than the next guy in line USAA Bank.
Though they landed in the 70% or under category, these companies still had at least 10 points over their competition: Kaiser Permanente, Advantage Rent A Car, eBay, QVC, Sonic Drive-In, Charles Schwab, and Fidelity Investments.