Cyber Monday was the biggest day in e-commerce history. According to Custora, 70 million online shoppers spent over $10 billion across over 100 US-based online retailers. The end result was an 18% increase over 2012.
Mobile was a huge factor with 1 in 3 purchases coming in over a mobile device. 80% of those came in on an iPhone or iPad.
Thanksgiving was a particularly hot day for mobile shopping. Probably spurred on by all the bored people at holiday gatherings. “How long until the turkey’s ready?”
The drop-off on Cyber Monday means that most people switched out their phones for their PC’s. Probably because they did a large portion of shopping while they were at work on Monday.