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Evernote Aims to Make a Killing in the Sock Market

Diversification is good. . . to a point. When McDonalds started selling salads in addition to hamburgers, it was a good thing. When Ralph Lauren decided to bring his tailored, sophisticated fashion sense to home decor, it was a wonderful thing.

But socks from top rating note-taking app Evernote? And not just any socks – but $85 for 5 pairs of wildly colored socks?

Socks by EvernoteI’m perplexed.

The Evernote Marketplace went online last month, but they only just sent me the email so forgive my late reply. At first, I thought it was a good idea. The email says: “Evernote’s goal is to make you better at everything, from your day’s tasks to your life’s work.”

74 Percent of Millennials Won’t Share Social Deals. How Do You Reach Them? Go Mobile

millennials on mobileThere are 86 million Millennials (age 18-34) in the US and they have money to spend this holiday season. Only trouble is, traditional holiday advertising doesn’t work for this group, so if you want to reach them, you’re going to have to go mobile.

Campaigner, an email marketing company, surveyed a whole bunch of consumers then dug out all of the responses that came from Millennials and put that info into a jazzy infographic.

For those who prefer words to pictures, I’ll summarize the results.

It begins with mobile:

67% of all millennials check email on their mobile phone.

When you look only at mobile device owners, that’s 9 out of 10.

Here’s the good news / bad news:

Which Would You Rather Have? A $250 Discount or a $200 Gift Card?

report-preference-web01You’re about to buy a new car. You can have a $250 discount off the price or a $200 Visa gift card. Which would you choose?

If  you’re like most people, you’d choose the gift card. The new Parago 2013 Shopper Reward Preference Study shows that people are two times as likely to pick the lower, gift card reward rather than the higher discount. Value wise, it’s a bad choice but in this case it’s about perception.

You won’t even notice a $250 savings on the total price of your car, but you’ll feel richer when you go to spend that $200 gift card at Target. Plus, spending found money is a whole lot more fun than saving it.

Facebook Rolls Out Autofill Option for Mobile Purchases

AutofillWithFacebook2Facebook is looking to improve its mobile experience.

Well, really they are looking to make it easier to get into the payments game which means, of course, more revenue. In case you haven’t noticed, there is not much altruism coming out of the Facebook group these days. Anything and everything Facebook does is about revenue. It’s the price you pay of being a publicly traded company.

AllFacebook tells us

The mobile payments product test Facebook confirmed last month is going live on a small scale Monday night, with pilot partner men’s apparel site JackThreads joined by photo-book provider Mosaic on the shopping application side and by payment processors PayPal, Stripe, and Braintree.

Almost Half of All Marketers Will Launch Holiday Campaigns Before Halloween

kmart christmasThe press made quite a fuss when Kmart aired the first Christmas commercial of the season on September 9. This is a full seven weeks earlier than their first 2012 ad, which ran Oct. 28.

The concept of starting earlier and earlier is called “Christmas Creep.” Ironically (or perhaps intentionally), the Kmart ad features a spooky, oversize gingerbread man who creeps up on an unsuspecting woman. “Don’t let the holidays sneak up on you” is the message, but it hardly seems possible given the timing of the ads.

Kmart’s ad is all about layaway, so you can forgive them for jumping the gun but they aren’t the only ones with a premature reveal.

According to a survey conducted by Experian, 49 percent of marketers “suggested” they were going to start a holiday campaign before Halloween.

Etsy Partners with Lifestyle Brands to Create Curated Shopping Showcase Pages

An endorsement from Martha Stewart Weddings, Apartment Therapy or Lucky Magazine can turn a struggling designer into the next big business. But making that kind of connection isn’t easy — unless you know someone – like Etsy.

The social ecommerce site for homemade and vintage goods just gave every one of their sellers a boost with the introduction of Etsy Pages.

Two dozen lifestyle brands have partnered with Etsy to create curated, shopping showcase pages to highlight the very best the site has to offer.

The pages are very plain. They feature tiny photo strips in a variety of categories. Members can Follow the page and they can embed the page on a blog.

 

Amazon Extends Affiliate Program to Android App Developers

amazon apiThere are three common options for monetizing an app – asking customers to pay upfront, hoping customers will buy upgrades, and ad revenue.

Amazon is now giving Android developers a third option – a 6% commission on sales that come in through their app.

The Mobile Associates API for Kindle Fire and other Android devices, allows developers to sell almost anything Amazon carries from inside an app. Amazon Prime customers will get their free shipping and everyone can use the 1-Click system to buy. That means the customer doesn’t have to deal with lengthy check-out procedures on their phone. Since their credit card and shipping information is already locked into Amazon’s system, 1 click is all it takes to spend anywhere from $5 to $500.

Nice.