The average person divides the year into four seasons – winter, summer, spring and fall. But for retailers, the seasons are defined by the highpoints in the shopping cycle. Mother’s Day is over, as is 4th of July and that means it’s time for back-to-school.
Last year, consumers spent a total of $84 billion over seven weeks. This year, because unemployment is down and consumer sentiment is up, everyone is expecting to see an increase of around 4%.
Offers.com just published the results of their back-to-school survey and there was some good news and bad news.
First, they asked parents of school-aged children to estimate their total spend.
- 21% will spend $1-$100
- 22% will spend $101-$200
- 21% will spend $201-$300
- 8% will spend $301-$400