Marketing Pilgrim's "eCommerce" Channel

Sponsor Marketing Pilgrim's eCommerce Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Etsy Partners with Lifestyle Brands to Create Curated Shopping Showcase Pages

An endorsement from Martha Stewart Weddings, Apartment Therapy or Lucky Magazine can turn a struggling designer into the next big business. But making that kind of connection isn’t easy — unless you know someone – like Etsy.

The social ecommerce site for homemade and vintage goods just gave every one of their sellers a boost with the introduction of Etsy Pages.

Two dozen lifestyle brands have partnered with Etsy to create curated, shopping showcase pages to highlight the very best the site has to offer.

The pages are very plain. They feature tiny photo strips in a variety of categories. Members can Follow the page and they can embed the page on a blog.

 

Amazon Extends Affiliate Program to Android App Developers

amazon apiThere are three common options for monetizing an app – asking customers to pay upfront, hoping customers will buy upgrades, and ad revenue.

Amazon is now giving Android developers a third option – a 6% commission on sales that come in through their app.

The Mobile Associates API for Kindle Fire and other Android devices, allows developers to sell almost anything Amazon carries from inside an app. Amazon Prime customers will get their free shipping and everyone can use the 1-Click system to buy. That means the customer doesn’t have to deal with lengthy check-out procedures on their phone. Since their credit card and shipping information is already locked into Amazon’s system, 1 click is all it takes to spend anywhere from $5 to $500.

Nice.

Get Ready for the Tweet and Shop Twitter of Tomorrow

twitter logoTwitter is making major strides toward becoming an ecommerce powerhouse as they hired their first Head of Commerce, Nathan Hubbard. Hubbard is the former CEO of Ticketmaster and he is now charged with turning Twitter into an ecommerce player. Bloomberg reports

“We’re going to go to people who have stuff to sell and help them use Twitter to sell it more effectively,” Hubbard said in an interview. “One of the hallmarks of Twitter’s entire approach has been partnering. We’re going to take the same approach with owners of physical and digital goods.”

That’s all well and good but it was the next line in the Bloomberg article that really got my attention.

Hubbard, a Princeton University graduate with a masters in business administration from Stanford University, was formerly a touring and recording artist, and has released five albums.

Fuisz Media Brings Clickable Products and Faces to YouTube

fuiszmediaWhen I was first learning web design, I was fascinated by the concept of an image map – one large picture that links to different webpages depending where you click.

Now imagine doing that with a video. Fuisz does it with their patented annotated pixel technology and now they’ve partnered with ZEFR to bring that technology to YouTube.

When you watch an annotated video, you can click on different portions to get more information or buy a product. Love the lipstick – click on Eva’s lips. Want your eyelashes to look like hers – click her eyes.

The technology can also do that one thing I’m always asking for – lead me to more information about an actor! Click the face and get the actor’s IMDB listing.

Facebook Pulls Physical Gifts From Gifting Program: Guess Why

choose a giftFacebook has learned an interesting lesson: people don’t like to buy physical things for people in their virtual network.

A year ago, they opened the Facebook Gift Shop where you could purchase actual items to send to your online friends. Birthday reminders came with a small push to gift but in the end less than 20% of users took advantage of the service.

People did use the gifting service to send digital gift cards to friends so Facebook is going to continue that part of the service.

The whole concept was an interesting experiment but this screengrab includes a clue to the future of the service.  Digital gifts are listed under the heading “Instant Gratification” and that pretty much says it all.

Groupon Launches Partner Network, So Daily Deals Aren’t Dead?

Groupon affiliateMy how internet time flies. In a few short years, Groupon went from being one of the fastest growing internet businesses to one of the biggest internet business disasters. Small businesses blamed the company for roping them into deals that hurt rather than helped, stock prices dropped 89%, then CEO and co-founder Andrew Mason was fired fueling the rumors that Groupon was going down.

Now, Groupon is fighting back with the formation of the shiny, new Groupon Partner Network.

Groupon already has affiliate deals in place with, I’m guessing, 1,000’s of partners, but they were always run through a third party such as Commission Junction. With this new program, Groupon is taking control of everything from the banners to the stats to the payouts.

Back-to-School Survey Shows Most Shoppers Go Mobile from Home

Yes, I’m here with another back-to-school survey. This one is from PriceGrabber and when you boil it down, it’s says the usual – parents are looking online for deals and they really like Facebook. But there’s a box on the accompanying infographic that I’d like to discuss.

Print

Let’s get a few facts straight first. PriceGrabber surveyed 1,937 US online shopping consumers for this report. Important word – online. They didn’t call people without computers to find out how they plan to back-to-school shop, so obviously this report skews high on the e-commerce side.

I’m okay with that because I think the numbers are still good. Here’s why: check out the honest answer in the lower right corner.

Will buyers use their smartphones to shop in 2013?