Mother’s Day accounts for one-fourth of the floral purchases made for holidays. According to the Society of American Florists, more than a third (38%) of adults (43% of men; 34% of women) bought flowers or plants as gifts for Mother’s Day 2012. PriceGrabber says this trend will hold true as 40% of consumers plan to buy flowers to honor mom.
Must be scary for florists, knowing that so much of your income depends on such a short window.
PriceGrabber put together this lovely infographic to show us how Mother’s Day is likely to go in 2013:
Most consumers are looking to spend under $100 on mom and I’ll try not to take that as a measure of worth.