My how internet time flies. In a few short years, Groupon went from being one of the fastest growing internet businesses to one of the biggest internet business disasters. Small businesses blamed the company for roping them into deals that hurt rather than helped, stock prices dropped 89%, then CEO and co-founder Andrew Mason was fired fueling the rumors that Groupon was going down.
Now, Groupon is fighting back with the formation of the shiny, new Groupon Partner Network.
Groupon already has affiliate deals in place with, I’m guessing, 1,000’s of partners, but they were always run through a third party such as Commission Junction. With this new program, Groupon is taking control of everything from the banners to the stats to the payouts.