Admittedly I personally don’t know much about Fancy other than the name is bit weird (Is it Fancy or The Fancy? Does it play off the idea of wanting or ‘fancying’ something? Anyway ….). We all are aware that Pinterest has been getting a lot of traction from not only an expanding user base but also an expanding business base who see the value of driving visual content to increase exposure and hopefully drive users to sales.
Apple’s play for its less popular but more commerce driven competitor could be something big. Here is what the Business Insider is saying