It’s no secret that I’m an iPhone fan and I often get a lot of flack from commenters regarding my obvious bias. But I can’t help it when the numbers simply go my way. Like this set of numbers from media and marketing research firm Arbitron:
A greater percentage of iPhone users (67.5 percent) use mobile apps for commerce compared to Android users (43.9 percent).
iPhone users went on an average of 35 virtual shopping trips in a month, while Android users only went shopping 29.5 times.
In addition, iPhone users spent more time using mobile commerce apps (105.3 minutes/month vs. 87.6 minutes/month).