For the first time in the history of the Deloitte Annual Holiday Survey, the internet came out on top as the place to shop for the holidays.
In prior years, discount / value department stores reigned supreme, but this year they fell 7% to the number two spot.
Note that shoppers will hit an average of 4.5 different venues before settling in for a long winter’s nap with a total buying power of $421. Last year, the average shopper only spent $386 on holiday gifts. One word of caution here. This survey was conducted in mid-September so it’s possible – maybe even likely – that the recent government shut down could eat into this rise in spending.