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This Holiday Season, the Internet is the Number One Place to Shop

For the first time in the history of the Deloitte Annual Holiday Survey, the internet came out on top as the place to shop for the holidays.

In prior years, discount / value department stores reigned supreme, but this year they fell 7% to the number two spot.

delloitte holiday 2013

 

Note that shoppers will hit an average of 4.5 different venues before settling in for a long winter’s nap with a total buying power of $421. Last year, the average shopper only spent $386 on holiday gifts.  One word of caution here. This survey was conducted in mid-September so it’s possible – maybe even likely – that the recent government shut down could eat into this rise in spending.

Luxury Buyers Judge a Package by its Cover [Infographic]

Think about the last thing you bought online. What did it look like when it arrived at your door? Was it in a box built to fit the item exactly? Was it a piece of clothing stuffed into a flexi-envelope? And what did it look like when you opened it? Was there a note? Was it damaged? Most importantly, did the presentation make you want to buy from this company again?

Wrap & Send surveyed shoppers who make more than $75,000 a year and found that package presentation was extremely important.

luxury packaging

Even allowing for the fact that the survey was conducted by a company who sells expertise wrapping and shipping – I believe this is a factor online sellers should be thinking about.

eBay Solidifies eCommerce Position with a Local Mobile Push

ebay nowWhen eBay launched as a marketplace for one-offs and collectibles, people thought it would fizzle as fast as a dud firework. Eighteen years later, they site has grown to be a major force in the eCommerce world. Still, stocks fell 6% today after the company predicted a sluggish holiday season due in part to that nasty old government shutdown.

Fear not – eBay shall bounce back (and soon I hope because my eBay sales are suffering!) Check out these numbers from yesterday’s conference call:

  • 137 million active accounts globally
  • In Q3, eBay’s core Gross Merchandise Volume grew 12% over the prior year.
  • 2.4 million new users acquired through mobile in Q3.
  • Fixed-priced listings accounted for 71% of GMV globally and more than half of all U.S. transactions shipped free in Q3. (There’s that free shipping thing! Customers love it.)

Americans Shop for the Holidays All Year Long, Europeans Prefer to Wait Until December

christmas greetingsGod Jul! Feliz Navidad! Buone Feste Natalizie!

Doesn’t matter which language you use, it all means the same thing – holiday cha-ching!

Retail-Me-Not took a quick trip around the world to discover the holiday shopping habits of folks in different countries and I found the results quite fascinating.  So, let’s dive into the numbers together.

40% of Americans said they were going to start shopping for December in October. But 22% of bargain hunters said they start shopping on January 1, collecting up gifts all year long in order to spread out the financial burden.

Over in Sweden and the Netherlands, almost half of those surveyed closed their eyes to early shopping, saying they plan on waiting until December to begin their hunt. If you think that’s pushing it, 18% of people in Italy said they’ll be waiting until AFTER the holidays to go shopping. That’s one way to get bargain basement prices on everything!

Most eCommerce Emails Go Out in the Morning, But When Are People Shopping?

time-is-going-1415573-mMost email marketing messages are scheduled to go out first thing in the morning. I know this is so because I wake up to a bunch of them every day. And do you know what I do with most of them? I delete them because I can’t stand having a cluttered email box when I’m working.

Now, if you send me a marketing email late in the day it has a better chance of sticking around, getting read and more importantly, clicked. Why? Because that’s when I’m browsing the web and doing my online shopping.

According to Retention Science, 65% of consumers shop online in the afternoon and at night. They discovered this after analyzing 100 million online transactions, 20 million user profiles and 100 email campaigns. That’s a lot of data.

Evernote Aims to Make a Killing in the Sock Market

Diversification is good. . . to a point. When McDonalds started selling salads in addition to hamburgers, it was a good thing. When Ralph Lauren decided to bring his tailored, sophisticated fashion sense to home decor, it was a wonderful thing.

But socks from top rating note-taking app Evernote? And not just any socks – but $85 for 5 pairs of wildly colored socks?

Socks by EvernoteI’m perplexed.

The Evernote Marketplace went online last month, but they only just sent me the email so forgive my late reply. At first, I thought it was a good idea. The email says: “Evernote’s goal is to make you better at everything, from your day’s tasks to your life’s work.”

74 Percent of Millennials Won’t Share Social Deals. How Do You Reach Them? Go Mobile

millennials on mobileThere are 86 million Millennials (age 18-34) in the US and they have money to spend this holiday season. Only trouble is, traditional holiday advertising doesn’t work for this group, so if you want to reach them, you’re going to have to go mobile.

Campaigner, an email marketing company, surveyed a whole bunch of consumers then dug out all of the responses that came from Millennials and put that info into a jazzy infographic.

For those who prefer words to pictures, I’ll summarize the results.

It begins with mobile:

67% of all millennials check email on their mobile phone.

When you look only at mobile device owners, that’s 9 out of 10.

Here’s the good news / bad news: