Break Media has just released a new report called “The Definitive Guide to Men.” When I saw it, I thought I’d finally get the answers to the questions I’ve had burning in my heart for years — sadly, it’s only about men as consumers. That’s good for you, the marketer, but not as helpful for me, the woman.
But let’s not dwell on my disappointment. Let’s see what we can learn from this intimate look at the buying behaviors of the American male.
Break surveyed 2,000 men and found that the major of them were striving to be a “good guy.” They’re interested in doing what’s best for their family and their friends. They were willing to give up career goals in order to be more of a family man and 55% said they’d like to be a stay-at-home dad but they feel pressured to be the major breadwinner.