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Study Looks at Why Most Consumers Still Won’t Buy Their Bananas Online

996981_clermont_ferrand_indoor_marketIt’s Wednesday. That means that as soon as I’ve finished this post, I’m in the car and on my way to pick up this week’s farm basket.

I belong to a CSA called Abundant Harvest Organics. Each week, the fine farmers fill my crate with a variety of just-picked fruits and vegetables then a truck delivers my crate to a local flower shop where I go to pick it up. Usually, while I’m out and about, I stop at the local grocery store to pick up ingredients to turn my fresh goodies into meals. The entire process takes a couple of hours and though I do like to grocery shop, I always come home feeling stressed about the time away from the computer.

New Study Shows Cultural Impact on Shopping Habits

It may be a small world but according to a new study by Nielsen shopping habits vary widely depending on your country of origin. Why is this important? Because to succeed in business these days, you need to move beyond borders, so keep these cultural variances in mind when promoting your company to folks on the other side of the world.

Deal Sensitivity

Everyone loves a bargain but in some countries the lack of a deal can be a deal breaker.

nielsen global shopping habits 1

Fancy Launches Affilate Program for Tumblr

According to comScore, Tumblr had 29.2 million unique visitors in March 2013. And in this case the word “unique” has double meaning. Tumblr people are younger and more creative than the folks you’ll see on the other, more popular social networks. Skimming through the site you’ll see endless streams of artwork, witty captions, sarcastic outbursts, and trends that are so new they’re not even a blip on Twitter’s radar.

Tumblr folks love fashion, design, color, and they love quirky which is why they’re a perfect match for Fancy.com.

Fancy is a crowd-curated catalog of cool and offbeat things like wooden martini glasses and micro luggage scooter. The product photos are big and bold and they run top to bottom in traditional blogger style. The site looks like a Tumblr page only, you can buy things. Now, they’re bringing that same functionality to Tumblr with their Fancy Anywhere button.

17% of Ecommerce Merchants Don’t Know if They’re Optimized for Mobile

683316_mobile_communicationsI think every business should have a website. Small, big, brick and mortar retail, cafe or hair salon – the web is where people go to find you when they want something. Websites are inexpensive and easy to build so there’s no excuse for not having at least a single page with a map, hours and an explanation of what you do.

Next, you have to think mobile. Yesterday, I desperately wanted a cheesesteak but an errand took me to the other side of town from my local Philly’s Best. I knew it was a franchise, so I took out my phone and looked it up. Sure enough, there was another location just a few blocks away. I got my cheesesteak and that franchise owner got a new customer.

More than Half of All Showroomers End Up Buying at Amazon

Unless you’re buying a puppy or a car, it’s kind of hard to beat Amazon, isn’t it? If you want it, you can find it there and usually it’s cheaper than buying it anywhere else. You can even buy used media items and save even more money! So it’s no surprise that 57% of showroomers ended up shopping at Amazon.

Let’s dig into this chart from a recent Harris Poll.

They asked showroomers: “which online retailer do you most frequently purchase from after visiting a brick and mortar store?”

showrooming table

Looking at the left side of this chart, there’s no competition. Literally.  The right side of the chart intrigues me but I’m not sure I’m reading it right.

  • 66% of Best Buy showroomers ended up buying from Amazon. Yes?

52 Percent of Customers Have Taken Their Business Elsewhere: But Why?

customers are pickyIf you didn’t have a competitor in this world, you could afford to be out of stock, leave broken links on your website and provide poor customer service. But here’s the thing — 95% of the time customers do have another option. They can type a new web address, drive down the street, or switch service providers (what a pain, but we’ll do it!).

Redwood Software conducted a survey to find out what it is that makes consumers want to take their business elsewhere and it was the little things that added up to big problems.

The one thing that irks customers more than anything else (61%) is having to repeat personal information to a human on the phone after dealing with an automated machine. As far as I’m concerned, that machine is a big part of the problem in the first place. Instead of helping people move through the queue faster, all it does is aggravate. (Human! Operator! Person! Help!)

Shoppers Still Lean Toward Flowers for Mother’s Day [Infographic]

Mother’s Day accounts for one-fourth of the floral purchases made for holidays. According to the Society of American Florists, more than a third (38%) of adults (43% of men; 34% of women) bought flowers or plants as gifts for Mother’s Day 2012. PriceGrabber says this trend will hold true as 40% of consumers plan to buy flowers to honor mom.

Must be scary for florists, knowing that so much of your income depends on such a short window.

PriceGrabber put together this lovely infographic to show us how Mother’s Day is likely to go in 2013:

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Most consumers are looking to spend under $100 on mom and I’ll try not to take that as a measure of worth.