Have you ever skimmed your Twitter feed and thought, wow, if only I could buy an Amazon Kindle just by replying to a Tweet? No? Me, neither. But American Express is making it happen anyway with Amex Sync for stuff. (That’s not exactly what they call it, but it fits.)
Here’s how it works. You see an offer on the American Express Twitter feed that you want. You Tweet using the assigned hashtag. Confirm your Tweet and bam, the item is on its way to you.
It’s a little more complicated than that – but not much, and that’s both cool and scary.