When you create a product, you have to dump a ton of money into the start-up costs. Since you have to factor the costs for the original design, the printing screens, etc over the cost of the entire run, the item cost goes down as your quantity goes up. This is great for companies who sell their shirts at Hot Topic but not so good for the gal who wants to make 10 shirts for the family reunion.
Enter CafePress. They went online in 1999 as a viable option for small runs. They had the technology to turn out T-shirt, tote-bags and coffee mugs on demand at a high but not too high price. That made it the perfect printer for the Shiny Shoes Bowling League, Patty’s Preschool and the Miller family reunion.