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Millennials expect businesses to help solve the world’s problems

Quality products – check

Good prices – check

Environmentally friendly manufacturing with a portion of the profits going to a global education organization. . . . better check that box if you want the millennials to buy what you’re selling.

MSLGROUP asked 8,000 millennials in 17-countries to talk about business and citizenship. 83% said they wanted to see businesses get more actively involved in making the world a better place.

MSLGROUP Millennials Infographic

The millennials in the survey said they believe businesses have the power to make meaningful changes at both the global and local level. It’s not enough to donate money to a world health organization or change to environmentally friendly packaging. Millennials want to see activism and change in this country and in their own city. Top on their list, inflation, healthcare costs, the recession. They want to earn a decent wage, pay their bills, take care of their families and not have to worry about how they’re going to put food on the table. Certainly, not too much to ask.

Gucci, Sony and Jack Daniels kick off Flipboard’s new video advertising program

Flipboard GucciThe biggest advantage digital magazines have over print magazines is the ability to interact with the reader. With a simple tap the reader can open a slide show, listen to a sound bite or watch a story unfold before their eyes.

Now, Flipboard is bringing that same level of interactivity to the magazine ad.

Flipboard is a personalized magazine app that runs on everything from iOS to Blackberry. You choose your content by selecting topics or specific magazines that you want to follow. Flipboard covers New York Fashion Week but they also cover Treehouses and everything in between. Each page features a stunning, artsy photo with a small amount of text. If you want to read more, you click and are redirected to the original source on the web. Not interested, scroll and watch the pages “flip” as if you were skimming through a magazine.

Want access to 4.6 million shoppers? eBay gets into the mobile ad biz

Reaching 4.6 million people is good. Reaching 4.6 million shoppers is even better and that’s what you get with eBay.

The massive online ecommerce (no longer just auction) site is about to launch a mobile ad network and the potential is huge.

Let’s look at the numbers:

  • 260 million (and counting) global app downloads
  • 3X more engagement than the competition.

 

Ebay app time spentThe average eBay app user hangs around for 150 minutes a month. And what are they doing all of that time? They’re shopping.

People visit eBay when they want to buy something. You can’t say that about Facebook.

eBay sells:

  • a car or trunk every five minutes
  • a tablet every 39 seconds
  • a purse every 11 seconds.

$5 is all that stands between Amazon and a brick and mortar sale

BOPISPicture yourself in this scenario: you’re about to purchase a $50 item at a retail store. Before putting it in your cart, you take out your smartphone, open the Amazon app and scan the barcode on the item to compare the price. Hmm…it’s only $45 on Amazon. You have free shipping through Prime so it’s a $5 savings. (Maybe more if it’s taxable.)

What do you do? Do you buy it for $50 and take it home or buy it on Amazon, save $5 and wait three days for delivery?

I’d probably pay the $50 and get it over and done with but 63% of shoppers told parago they’d buy from Amazon. A whopping 82% said they’d buy from Amazon for a $10 difference and I probably would, too.

Twitter tests the Buy Button with the group mostly likely to impulse buy

If you’d asked me last week, I would have said that a Buy Button on Twitter was doomed to failure from the start. Who is going to buy something with nothing but a picture and a price? I’ll tell you who – fans. Oh, Twitter, you’re so smart. This is why I’ve always liked you best.

Introducing the new (but they’re only testing. . . mind you. . . ) Twitter Buy Button.

Twitter Buy Now

When you see something you like in your feed, you click to expand the Tweet. Here you’ll see the price plus shipping, a short description and any size or color choices. Like it? Just click “Buy now”, fill in your shipping and credit card information and you’re done. No website visit, no registering and once you’ve added your information, Twitter will save it so you can buy going forward with one click.

Which social media network drives the most ecommerce conversions. . .?

If you had to guess (and you do) which social media network drives the most ecommerce conversions, I’d guess that you’d say Facebook. Unless, of course, you’ve already seen this chart from the new “Myth-Busting Social Media Advertising” from AOL Platforms and Convertro.

The answer is (insert drumroll). . . .

YouTube!

But don’t hand over the rose bouquet just yet.

Convertro Social Media FunnelYouTube may have come out on top but it still didn’t make a very good showing with only 14%. Facebook came in second along with the much maligned Google+. How about that?

Consumers slowly warm to buying consumables online

Buying an ebook, concert ticket or software upgrade online is not only a no-brainer, it’s almost a given. You don’t drive to Barnes and Noble to buy an ebook and the last Ticketmaster booth in my area shut down along with the Tower Record store. (Which is sad because records are making a comeback.)

Buying an actual book, DVD or can of soup. . . that’s a different matter. With physical items, consumers have a choice and slowly but surely more and more of them are choosing online over off.

Nielsen’s new “Global Survey of E-commerce” report states that online purchase intent rates have more than doubled for half of the 22 consumer product categories.

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