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Back-to-school shopping is a family affair [Infographic]

Families Shop Together BaynoteMom might have control of the wallet but when it comes to back-to-school shopping, what they buy is a family affair.

According to a new study and infographic from Baynote, 70% of parents will bring their children along with them when they shop in-store for back-to-school supplies.

Only 36% include their children when they shop online but here’s an interesting thing; though most back-to-school shopping happens at a brick and mortar store, the percentage of online shopping increases as students age.

On average, respondents say 64% of their shopping will be in-store, the rest online via computer or mobile device. But the online percentage is much higher when people shop for college students.

Online retailers say paid search is tops for customer acquisition

SOROWhat would you say is the most effective marketing tactics for acquiring new customers?

85% of retailers in the new 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, said paid search.

Only 81 retailers participated in the survey, which was conducted through May and June of 2014, but even if the number was 810 the result likely would have been the same.

Search still works. It’s familiar to both marketers and customers and as long as Google keeps turning out excellent results, paid search will continue to be a blockbuster. Think about all the things you looked for on the internet this week. How many times did that search begin with Google or Bing? I search for a lot of things on eBay and I find that I get better results from Google than on eBay itself. Same for Twitter. It’s simply a more effective way of finding information and we all know it.

F-commerce, T-commerce, P-commerce: Social media tries again

Facebook Buy ButtonWe’ve been working on ways to sell products from social media for awhile now and so far it hasn’t been much of a success. There have been a few short-term hits, like buying your friend a cup of Starbucks coffee on Twitter and Facebook’s Buy-a-Gift program. (Can that actually be called a success?)

Now, the top three social networks are trying again:

Facebook’s Call-To-Buy Button

Facebook is testing a new “click to buy” button as a call-to-action option on Facebook ads. Somehow this smart button allows the consumer to buy the item without leaving Facebook. Security worries? Facebook says they have that covered.

None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

Want to connect with Millennials? Go green!

Going green has gone in and out since the 1970′s. Slowly, over time, we’ve learned to recycle bottles without thinking too much about it and maybe look for detergent that won’t hurt the environment. But when you look at the big picture, there’s very little green being spent on green.

SCA, a hygiene and forest products company, says the tide is shifting now that the buying power is in the hands of the Millennials.

Buying Green

 

SCA hired the Harris Poll folks to survey over 2,000 US adults over the age of 18. They asked these people how they felt about green purchasing and here’s what they found out.

The largest percentage of email marketing revenue comes from this device. . .

According to a new Custora report, 26.7% of revenue from email marketing – the largest percentage  – was generated via this device. Was it the desktop? The tablet or the mobile phone?

Surprise, surprise, it was the mobile phone. Emails opened on a desktop only generated 20.9% of revenue, tablets generated 23.1%. That’s amazing given that a large number of marketers haven’t optimized their emails for mobile. Mobile phones also drove the majority of Direct traffic conversions while Paid Search rules on tablets.

Look at this grid from the just published “Custora E-Commerce Pulse Report“:

Custora Ecommerce percents

On desktops, it’s all about Organic Search, followed by Direct, Email and Paid Search. And look at what’s not doing so well on any device – Social Media coming in no higher that 0.6% of revenue from mobile phones. It’s barely a blip and it’s worse on desktops and tablets.

World Cup of e-Commerce: A look at the global game plan

world cup ecommerceBaynote says that competing in the ecommerce marketplace is like playing for the World Cup. You have to have a solid team, a well-researched plan and you’ve got to go for that goal! It also doesn’t hurt if you get the fans on your side with a special promotion or VIP treatment.

To prove their point, they created a themed infographic called “World Cup of e-Commerce” which is actually their 14th Annual Merchant Survey in disguise.

When asked how they were getting ready to “play”, 42% of marketers said they had made significant investments in Mobile Optimization. That’s encouraging. Only 27% put their money into Personalization and Targeting.

Facebook launches multiple image carousel ads

Facebook Multi AdFacebook just released a brand new ad unit that is nothing I’ve ever seen before (but maybe I simply haven’t been paying attention?) The ad contains a side scrolling carousel with three product images. In this screengrab, you can just see the second image coming in on the right. You can see it in action on the Facebook for Business blog.

I’m not a fan of ads that slide, jump, jitter or repeat but I’m digging this Multi-product ad. The scrolling movement is slow, giving you enough time to look at each image as it travels by. I wish that when it got to the end it would continue on like a solid loop. Instead it jumps back to the start like a Vine video. Smooth would be better but I can let that go. (Now that I’ve made my thoughts known.)